Does the e-publishing supplier give the ability
to monetize your digital editions?
Many publishers distribute digital editions for paid-for subscribers
only, however this tactic is only realistic for brands with well-known
publications and established demand.
For most other publishers, especially medium and smaller publishers and
companies, monetizing digital editions is one of the hardest and most
challenging dilemmas they will face.
Cutting edge e-publishing suppliers like YUDU Media will offer two
A They will provide an online publication store where consumers can
purchase one-off and multi-titles of the same publication.
They give the option to stream ads straight into a digital edition
from third party ad networks, circumventing the need for a
salesperson or sales team. This solution allows publishers to
monetise their digital editions for little or no effort and minimal
outlay. Publishers simply earn a commission from the ad network
for each advertisement run in their digital edition(s).
Key tip #9: Make sure your e-publishing provider provides a route to
market and a technical solution to monetise your content.
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