TOMORROW’S CLEANING NOVEMBER 09
Cover Story
Green Planet Solutions
MANAGING DIRECTOR, MATT ANDERSON, GIVES US A
GREEN, CLEAN INSIGHT INTO THE WORLD OF GREEN
PLANET SOLUTIONS.
Green Planet Solutions are still looking to This was no easy task but armed with the data
stimulate the market by introducing new and collected from the test sites chosen in a variety
innovative green products. of different sectors (shopping centres, airports
After just three years we have seen a vast
and office blocks) gradually the network began
improvement within the cleaning and
to grow.
washroom sector there is now a willingness to When selecting a product to add to the range
accept change as well as an array of new there are certain criteria that we ask for the first
products that are without doubt making a being the most obvious:
difference.
• In what way does your product improve
The original idea that gave birth to Green Planet
the environment?
the company was to develop a green hub for • How well does it function.
But for us the most important factor in the
manufactures from the UK, Europe and the rest
• Is it easy to use? selection process is really quite simple. It has
of the world to get their products to market.
• Does it have any accreditations?
to be better than the products already
At the time we felt that the industry was
available.
stagnant and manufacturers who had genuinely
We realised that building GPS would be a slow
great products could not interest many of the
process and that new technology and
larger distribution houses.
understanding would take time even after
So Green Planet saw the opportunity and the
which there were no guarantees of acceptance.
value that could be developed by offering new
This is why we wanted to go one step at a time.
innovation a clear route to distribution and of
course to the general market.
If we use the release of the Veltia new
generation hand dryer as an example.
We set about the task of building relationships
with the disillusioned manufacturers, testing
The dryer runs on a smaller motor emitting
their products to ensure they were not only
less CO2 and almost halves the running cost
green energy efficient and environmentally
of a normal generic dryer.
friendly but they were as good as, if not better Great product but there were still more benefits
than existing products placed within their to be had by using the new dryer it reduced the
market sector. actual drying time and all the water was
The next challenge was to introduce the tried
collected within the dryer eliminating the usual
and tested products to a network of like
slip hazards associated with other dryers where
minded distributors that would allow potential
the water is dispersed around the drying area.
and existing clients to access the new But given the climate and general scepticism
innovative products through their current the market has taken time to pick up on the
supply route. new generation dryers, this has now changed
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| TOMORROW’S CLEANING | The future of our cleaning industry
COVER STORY
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