15- 19 June 2011 NEC Birmingham


Brand Solutions


Live events Live events deliver great brand experiences which engage, entertain and encourage consumers to experiment. Our audiences are seeking new experiences and ideas making them a highly receptive consumer group who will go on to influence others.


What the BBC Good Food Show Summer can do for you…


The BBC Good Food Show Summer has a proven track record as a means of raising brand awareness, generating customer preference and brand loyalty. There are many opportunities that will fit with your brand values, and if it doesn’t exist, we can create it.


Align yourself with the internationally trusted BBC brands Headline sponsors of our main features are repeatedly promoted throughout our campaign wherever their features are mentioned. This ensures your brand will gain exposure to millions prior to the live event in June.


Reap the benefits of our national marketing and PR campaign Not only do we gain over 105,000* visitors at the Show, but our marketing campaign also reaches over 8 million targeted consumers through a sophisticated marketing mix :


• Activity in BBC Magazines Good Food, olive and Easy Cook


• Direct Mail • Outdoor • Press • TV and Radio advertising • Digital Marketing • Web activity • Door drops • Field Marketing • e-newsletters • Targeted PR activity


After the impressive results we experienced as a sponsor last year, we’re really excited to be on board once again. The sponsorship provides the opportunity to strengthen Plenty’s number one brand leader position within the market and drive awareness


of Plenty’s product credentials. Joanne Mathers | Brand Manager, Plenty


web bbcgoodfoodshowsummer.com email steven.clark@haymarket.com telephone +44 (0)20 8267 8087


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