TOMORROW’S CLEANING DECEMBER 09
Feature
Just being
green isn’t
enough
COMPANIES MUST OFFER MORE THAN JUST ‘BEING GREEN’ IF THEY WANT
TO SUCCEED IN THIS EVER INCREASINGLY ECO-FRIENDLY MARKETPLACE,
WRITES THE CLEAN SPACE MANAGING DIRECTOR, CHARLIE MOWAT.
In the early days of and 80% more antioxidants and healthy fatty “become Carbon Neutral because it’s more
The Clean Space acids AND it tastes better then the product green” to “become Carbon Neutral because
our ethical starts to become attractive to the not-so- you’ll save on energy bills.”
approach to bothered-about-the-planet consumer.
For Clean Space customers the cost saving
cleaning was
unique. Simply
And, as ‘tis the season to be jolly, how about comes in their waste removal. Our recycling
‘being green’ was
eco-friendly Christmas Trees like those that are service is designed to be as easy as possible
enough to catch
available from www.christmastreeman.co.uk .
for everyone working in the client’s office. The
people’s attention and make us stand out from
These trees come to you alive in the pot, and
result is that they recycle more - our clients
our competitors.
are collected in the New Year and replanted so
have recycled over 100 tonnes of material so
no trees are cut down in the process. Very
far this year. The good news for our clients is
However, inevitably, as the green agenda has green indeed and it can reduce your Carbon
that the cost of recycling is 15% less than
moved to the front of everyone’s minds other Footprint. But when those trees are more
normal waste removal. The more they recycle
cleaning companies are adopting green fragrant, don’t drop their pins and look fresher,
the more they save.
practices too. In short, everyone has jumped then people have more reasons to buy.
on the green bandwagon. This is obviously
The difficulty is that people still naturally
At the Clean Space our ethical approach
good news for our planet, but what does it
assume green means more expensive.
means (among other things) that our cleaners
mean for businesses who want to stay ahead
are treated more fairly (in pay levels, training
Communicating your cost advantage requires
of the curve and continue to stand out from
but most importantly simple respect). That’s
more effort than you might think. But it’s an
the crowd?
all well and good but when you consider that a
effort worth making.
The challenge for companies like us is to find
happier cleaner does a better job and our The best news is all this means more people
ways for our eco-ness to add value over and
lower staff turnover means our clients get a
buy your green service or product instead of
above ticking a Corporate Social
more consistent service then our clients have
the traditional alternative.
Responsibility box or two. If your greenness
more than one reason to choose us.
Not only good for business,
comes hand in hand with non-green benefits
Of course the biggest benefit you can offer a
but good our planet.
then your customers get more bang for their
client is a cost-saving. Money (still) makes
www.thecleanspace.com
buck - critical in these frugal times.
the world go round. If you can offer your
For example, consider organic milk. Yes, it’s
customers greenness, other benefits AND a
organic so a certain number of people will buy
cost saving then you are laughing.
it for that fact alone. However, if you throw into It’s no surprise to me that the Carbon Trust had
the mix that a recent university study has more interest from corporations when they
found that organic milk contains between 50% changed their marketing message from
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| TOMORROW’S CLEANING | The future of our cleaning industry
FEATURE
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