TnullE LATEST
TRENDS IN SOCIAL
NETWORKING
Some say it’s the nullenomenon nullth stats like these, it cannullt be
that is creating a nullradigm written off as a fad and smart
shift in communication. businesses are taking note.
nullkipedia described it as the Traditionally, conversation
nullmbrella term that denulles the between brands and
various activities integrating their audiences has been
technology, social interaction onenullay with the nullw of
and the construction of words, information being controlled
pictures, video and audionull by the powerful few. nullth
the development of digital
nullimply putnull online, everyone
Anullcia Cowan
technology and the internet,
can be a journalist, broadcaster
our ability to create usernull
Founder, nullsolute nullnull
or reviewer with a potential
generated content has shifted
worldwide audience of millions.
the conversation allowing
www.absolutepa.com
a more natural twonullay www.linkedin.comnullnnullliciacowan
Heralded as the biggest
dialogue.
development of the
www.twitter.comnullbsolutepa
information age since the
Those now willing to listen,
www.facebook.comnullliciacowanfb
introduction of the internet its
engage and interact with their
speed in growth is remarkable.
audience nullhrough social media
It took nullyears for internet
channelsnullare reaping benenulls
usage to reach null million
not only in terms of sales
users, and yet Facebook added
but also brand recognition,
nullnullmillion users in less than
innullence, collaboration and
nullmonths. If Facebook were a
customer loyalty.
country it would be the fourth
largest in the world with the nullcompanynulls reputation can
nullnullage range being its fastest spread in a matter of hours null
growing demographic. good or bad, via millions of
conversations taking place
nullmassive nullbillion videos are
online, and how they choose to
viewed on nullou Tube every
react nullr notnullcan have a huge
single day. In nullnull, Twitter
impact.
became the fastest growing
member destination increasing nulle futurenullnullneration null– it’s
its uninulle visits by nullnullnull. not going away.
Sourcesnullnullrta Kagan, nullelson.com, nullou Tube, Facebook, porticus.org
CREATIVE ACTION DESIGN // 25
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