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> > A V P R O J E C T O R S
AV P R O J E C T O R S
PROJECTINGPROFITS
ONE GADGET THAT’S BECOMING A REAL TALKING POINT IS
PROJECTORS. SINCE ADVANCES IN TECHNOLOGY HAVE
IMPROVED BOTH THE IMAGE QUALITY AND USABILITY OF
DIGITAL IMAGE PROJECTORS, THE NUMBER AND RANGE OF
USERS WHO CAN AND WOULD WANT TO OWN ONE HAS
EXPANDED. PROJECTORS ARE NOW SMALLER AND EASIER
TO USE, PROJECTING BETTER IMAGE RESULTS ONTO MORE
SURFACES, GENERALLY MAKING THEM MORE APPEALING
TO THE CONSUMER.
Newtotheprojectormarketisa High-Definitiontelevision,generalhome
developingrangeofultra-portable cinemaelectronicsandotherhome
pocketprojectors,explainsNick entertainmentproducts,haveallseenan
Hughes,MarketingManagerfor3M increaseinsalesduringtherecessionas
UnitedKingdomplc,ProjectionSystems consumersinvestinstayinginfortheir
Division.Recentlyintroducedproductsin recreationratherthanspendingmorein
thisfield,suchas3M’sMPro120,are thelongtermongoingout.Forthose
changingthewaypeopleuseprojection whowanttherealcinema-in-the-living-
intheoffice,mobileprofessionaland roomfeel,projectorsallowforlarger
entertainmentenvironments.” displaysandmoreflexibilitythanlarge
“Anoticeabletrendinthemarketis screentelevisions,nottomentionbeing
growthofmobilityandonekey amoreaffordablesolution.Theyalso
droppedinfavourofshowingand images,theconceptcouldbeasocial
sharingimagesovertheinternet,but 1 saviour.”
in3consumersintheUKwouldstilllike Withrelevantapplicationsforthosewho
tohavethesepartiesifencouragedby areinterestedintheirphotographybeit
friends! onahobbyistorprofessionallevel,an
Sonyfoundthat“thecurrenteconomic imagingspecialistisideallysituatedto
climateischangingthewaypeople markettheseproducts,andthere’s
socialise,asoursurveyreveals90%of plentyinitforthem,too!
peoplenowsocialiseathomeand40% “Pocketprojectionisanewand
dothemajorityofitintheconfinesof emergingtechnologyandthereare
developmenthereistheemergenceof allowforlargedisplayofvideogames, theirownhouse.Itstandstoreasonthen goodmarginstobemade,”continues
pocketprojectorsthatareeither photographs,internetcontentandother thatmoreat-home-timemakingmerry NickHughes.“Thetechnologyis
connectedtoorembeddedwithin media,makingthemidealforsharing withfriendsmeansconsumersneedand developingallthetimeasmanufacturers
mobiledevices.Theseproductsareideal eveningsinwithfamilyandfriends. wantnewdiversions. With60%of introducenewrangeswithimproved
businessaccessoriesformobile AcampaignbySonyinAugustfound Britonsupforstagingaslideshowparty featuresandfunctionality.Thismakes
professionalsbuttheyarealsomoving thatthetraditionalslideshowparty and85%admittingtheylikeamusing pocketprojectorsanexcitingproduct
intotheconsumerarea,forexamplefor madefamousinthe70shadbeen andentertainingfriendswithpersonal additiontoanyretailportfolioaswe
homecinemaorkeenhobbyists. moveinto2010andbeyond.Alongside
Education,training,design,consultancy, theprojectorstherearealsoallkindsof
military,defenceandhospital accessorysalesitemssuchascables,
applicationsareotherexampleswhere screens,carrycasesandprotection
sharinginformationorimagesonthe covers.”
goisrequired.Furthermore,with Farfromaflashinthepan,thisisa
Christmasfastapproachingwewill marketwhichisexpectedtosteadily
likelyseefurthergrowthofpocket expand.Withconsumerelectronics
projectorsasthisseason’shotgadget.In becomingmoreinteractive,theycould
thefuture,theseprojectorswillalsobe wellbecomeahouseholditem.
availablewitharemovableSDcard.” ConcludesNickHughes:“Pocket
Socialnetworkingandthecultureof projectionisheretostayandoverthe
digitalimagesharingisahuge nextfiveyearsexpecttoseesignificant
opportunityforthissector,butonewhich growthasitisintroducedtowork
needstobeemphasisedtothe alongsidecameras,laptops,mobile
consumeriftheyaretoembrace phonesandmanyothermulti-media
projectors! devices.”
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