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CATEGORY 20:
Best PR agency
WINNER: Man Bites Dog
S
ince it was founded four years ago,
B2B specialist agency Man Bites Dog
(MBD) has established a credible
reputation in the PR industry and has
picked up an impressive number accolades.
PR Week named it New Consultancy of the
Year 2007, and it was named Outstanding
Consultancy 2008 at the CIPR Pride
awards. It has also been noted by the
Holmes Report as one of Europe’s
outstanding PR consultancies.
MBD can boast a 90 per cent staff
retention rate – which it says is due to its
vibrant culture (from legendary socials to
annual staff weekenders in Europe),
commitment to staff wellbeing and flexible
working, and training and development
plans. Members of staff are granted
individual training budgets of £2000.
MBD’s entrepreneurial approach has
repeatedly seen it cross the line from
traditional PR into new product
shock – and in turn helped demonstrate a new stage in the credit crunch and expose
development, for example creating
how HG’s human capital integration the effect of working capital on major
Government policy for BERR and advising
offering was key to merger success. MBD corporates. The campaign built media
on business strategy and sales propositions
went on to develop new services for HG awareness of the brand from zero to 82 per
for consulting clients.
based on the research and created cent. “MBDs campaign successfully made
Client wins
international road shows to train Roland Berger a media authority on
consultants. Its work delivered 298 pieces financial strategy and the effects of credit
Recent wins include a place on the COI
of coverage in 10 countries, worth crunch withdrawal at a critical point in the
roster and six figure contracts with
£664,000, and generated €8 million worth credit crisis,” says Klaus Kremers, partner
management consultancies Ineum (MCG)
of consulting fees. at Roland Berger.
and Roland Berger, plus insurance
“MBD combines board level strategic
comparator Simply Business. The
counsel and business insight you would Success story
consultancy has delivered strong organic
expect from a corporate agency with a Away from the financial arena, MBD helped
growth, building a portfolio that includes
creative spark more commonly found in the global architect Gensler to manipulate what
BT and the World Bank, retaining founding
consumer arena,” says Jennie Wright, head it has branded its most successful
clients Hay Group and Gensier, and
of marketing at Hay Group. communications programme. MBD’s work
expanding its remit into European and
proved a link between office design and
global projects.
Increasing profits in the downturn productivity – claiming that better offices
MBD works with professional services
One of its specialties has been in helping its increase productivity by 20 per cent –
brands, and to date has generated some
clients to profit during the economic research that generated coverage worth
ground breaking work for a number of big
downturn, by ensuring they are quotable £440,000, enhanced Gensler’s sales
win B2B clients. When management
experts in their fields. It helped HG to proposition and delivered 160 business
consultancy Hay Group (HG) needed a
reposition its services to ensure relevance leads. The concept has been turned into an
vehicle to launch its mergers and
during the downturn, making the annual global campaign and continues to
acquisitions consulting practice and
consultancy one of the most widely quoted deliver strong revenues for Gensler despite
promote its broader consulting capability,
recession authorities. Similarly, it has the downturn.
MBD designed the most comprehensive
helped position strategy consultants Roland The consultancy continues to deliver
study of European mergers and
Berger as a media authority on liquidity consistent profit margins of more than 35
acquisitions ever in a bid to prove that 91
management and financial strategy during per cent on turnover and more than 45 per
per cent of mergers fail due to culture
the recession, by being the first to quantify cent on fee income, and its measured
approach to growth has also managed to
deliver consistent performance despite the
economic downturn – in 2008/9 it posted
19 per cent revenue and 20 per cent profit
growth. Since being founded in April 2005,
it has remained independent and grown
organically, without any start-up capital.
It recently expanded into new premises
to support its expanding team.
B2B Marketing Awards 2009 - www.b2bmarketingawards.co.uk
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