16th NOVEMBER 2009 PP 01-12 TO USE.e$S:Layout 1 12/11/09 13:30 Page 11
> > I N D U S T R Y N E W S
D E A L E R S U P P O RT
S N I P P E T S
SWAINS SUPPORTSCAMERA
ORANGE GIVE
CASH FOR
PHONEZONE RETAILERS
RECYCLING
Orange has launched Recycle &
NEW SEASONAL MARKETING AND ADVERTISING CAMPAIGN Reward, a scheme for people to
recycle their old mobiles, laptops
Swains International PLC is throughout November and December and personal music players in
beginning a national marketing in music magazines, Q and Kerrang UK Orange stores in exchange
and advertising campaign designed as well as in The National Student for cash.
to support and promote its newspaper, reaching a total of Recycle & Reward enables
nationwide network of Camera 250,000 homes. CPZ dealers will customers to find out the
Phone Zone (CPZ) independent also receive a batch to display in monetary value of their old
retailers by driving consumers store. Printer when bought with selected electronic goods straight away in
through their doors in the run up to Additionally, a two week, 30 second touch screen camera phones. It can UK stores, and the money is sent
Christmas. radio campaign to promote the half be purchased for £29.99 with the to the customer in the form of a
An eight page, A5 guide has been price printer offer and the CPZ brand following camera phones: Samsung cheque received within
produced that showcases some of will air throughout November and Genio Touch, 2 Megapixel (£83.19 approximately 7 days.
the latest camera phones available December on Galaxy FM, being RRP); LG KS360, 2 Megapixel
from CPZ, includes details of an heard by 300,000 listeners across (£73.40 RRP); Samsung Tocco Lite,
exclusive half price printer offer, the Midlands. 3 Megapixel (£88.09 RRP) and LG 3D – BACK TO THE
and carries a comprehensive list of Customers can get a half price HP Viewty Lite Silver, 5 Megapixel FUTURE
CPZ stores. It will be distributed Photosmart A526 Compact Photo (£97.87 RRP). The Institution of Engineering &
Technology will be holding its
P R O M O T I O N S
annual John Logie Baird lecture,
entitled “3D – Back to the
CANON OFFERS
Future”, on 8 December at The
O2 Vue Cinema. The event will
POWERSHOTCASHBACK
address the key aspects of how
3D will be delivered to the home,
its commercial viability, and
Consumers who purchase the Canon 430EX II and 580EX II; the Macro technical advancement and
PowerShot G11 promotional box Twin Lite MT-24EX; the Macro Ring There’s also a cashback offer on the development, and this year will
before 31st January 2010 can use Lite MR-14EX flashes; the Speedlite Super Zoom range up until include a half day technical
the voucher booklet in the box to Transmitter ST-E2; the Speedlite Christmas. Customers can claim £50 interactive workshop. The
claim up to £150 cashback on Bracket BKT-DC1; the Remote Switch on the PowerShot SX1 IS and SX20 workshop will explore both the
PowerShot G11 accessories, RS-60E3 and the specially designed IS, £40 on the SX200 IS and £30 progress and challenges faced,
including the Speedlite 270EX, Powershot G11 Waterproof Case. on the SX120 IS. following a series of significant
3D breakthroughs within the UK’s
R E TA I L E R N E W S film and television industry.
ONE VISION IMAGING LAUNCH
NOTSOQUIETON
DYNAMIC NEW WEBSITE
developer’s THEWESTERNFRONT
point of Multi-award-winning photographer
view. They needed to get into the Mike Sheil has launched a new
One Vision Imaging, the UK’s interactive. It needed to be easy to heads of their customers whom are imaging offensive; “Battleground
leading professional photographic navigate, logical and simple for the predominantly professional Photography.” Oxfordshire-based
laboratory has just launched its user to place orders.” This task is photographers and provide them Sheil, a World Press Photo Award
dynamic new website. Derek challenging enough for most with a site that was comprehensive winner, is running exclusive week-
Poulston, One Vision’s Sales and developers but adding to this the need yet fast and efficient to use. Their long ‘Battlefield Vision’ courses for
Marketing Manager said “We to be able to handle digital images of new website offers a safe and secure small groups of landscape
wanted to set the bar high by all shapes and sizes, and then fully e-commerce facility, direct ordering photographers ‘keen to capture
creating a site which was integrate into One Vision’s complex of products, built in FTP upload, and evocative images of iconic
informative, intelligent and production facility is another. an on-line schools set up facility. landscapes that have been shaped
OVI’s IT team studied many imaging and reshaped by history’. A tour in
websites from around the globe before the Ypres and Gallipoli regions is
finally agreeing a complex brief. It was planned for spring 2010.
important that the complexities of the
site were hidden in the background,
enabling the user to interact with the
site simply. All too often websites are
overly complicated and built from a
PIXEL 011
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