you’ve invested in it, so
make the most of your website
Getting a website is a bit like
getting married. You’ve got to work 1. Keep it relevant 3. Make it useful
at the relationship, otherwise it’s
If you want to sell dog fl aps, make sure Think about what information people need
gonna go stale. As with most things,
your site mentions “dog fl aps” in the text. and make sure you cover it. Your opening
you get out what you put in. If you
It sounds simple, but you’d be surprised times or driving directions to your location.
put it live and neglect it, you’re
how frequently sites miss this. Think Product data sheets or dimensions.
wasting an opportunity.
about all the relevant words and phrases
Every website we sell comes with access to
that a potential customer might be
Update Centre. Use it to keep your website
interested in and make sure your website
up-to-date and fresh. Add news, events or
contains them in the text or links.
4. Link like crazy
case studies. Update photos, products and
prices. The secret of a great website is not Register your business on all
such a great secret. Keep it relevant and up the free directory sites and get
to date and you’re half way there. The more your website listed wherever
2. Keep it up to date
up to date your content is, the more search you can. Search engines give
engines will like your site.
Old news is bad news.
more weight to sites which are externally
Search engines take notice
linked to other important sites.
of how often you update
pages, and are more likely
to show results from sites which have
been updated recently than years ago.
6. Use it offline
5. Work the forums
Stick your web address on your stationery,
There are hundreds of discussion
on your signage, on carrier bags, on your
forums and bulletin boards, covering
vans. Make sure your existing customers
every possible area of interest. Find
know you’ve got a site.
a couple which are relevant to your
business and post replies to topics you’re
knowledgable about.
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