Views > fi nal thoughts
Letters to the editor
Advertising and
3D Secure: whose house
subscriptions
t: +44 (0)1271 866112
f: +44 (0)1271 866040
needs ordering?
e: sales@catalog-biz.com
In reference to your front-page article of the May and to the banks. However, it is extraordinary to
w: www.catalog-biz.com issue (“Online merchants still unsure about 3D me that a deadline is being imposed/threatened,
Secure”), we have implemented 3D Secure in our as it is clear from our analysis that as yet many
business, although we have restricted its use to Maestro card issuers have not enrolled in the
Editorial
Maestro at present in order to assess the customer scheme, and so customers directed to use 3D
t: +44 (0)1271 866221
reaction to it. It seems to have limited negative Secure cannot do so. Should the card authorities
e: info@catalog-biz.com
effect at present, and I am all in favour of a system not get their own house in order before
w: www.catalog-biz.com
that appears benefi cial to us, to our customers, attempting to impose systems on retailers?
Philip Marshall
151 High St, Ilfracombe,
So Raise Your Glasses
Devon EX34 9EZ, UK
Publisher
All for one
a new trader and not privy to the credit checks
that bigger catalogue houses have available to
Jane Revell-Higgins
them, we had to fi nd a way of protecting our
As a loyal reader, I was very intrigued with the business by preventing losses. We opted for the 3D
Editorial director
cover article on 3D Secure implementation on Secure system, as it guarantees the transactions
Sherry Chiger
different ecommerce sites. It was particularly based on chip-and-PIN security checks carried out
interesting to learn that some of the bigger at the checkout.
Editor
traders still haven’t made Verifi ed by Visa / I wonder if there are businesses out there that
Miri Thomas
MasterCard SecureCode checks compulsory on are interested in networking in order to help
their websites yet. As the owner of a fairly new identify this kind of criminal activity. Also, it
Design and production
online trading business, Petal Dolls, I would would help immensely if we could all work with
like to bring up another aspect of these security the police in an organised manner, which means
Tim Munnelly
checks, and that is merchant protection. one telephone number and one email address
Petal Dolls adopted 3D Secure in the fourth where we can forward all our data from the
Subscriptions
quarter of last year. This decision was driven by fraudulent orders.
Jill Sweet the rapidly rising amount of fraudulent orders
Ivana Ambage
received. Our business was suffering greatly. Being
Sales manager
Petal Dolls
Jill Thorne
Sales executives
Stephen Dabney
Karen Williams
S Cuttlebutt
Hear we have all sorts of good people lined up to Talking of the Catalogue Exchange, its Annual
take part in ECMOD this October, including a fair Summit on 3rd June will kick-start a new phase for
Catalogue e-business is wholly owned few from over the pond. Some ECMOD favourites that august organisation (based here in our offi ces
by Catalogue Development Centre
like the inimitable Amy Africa and Ernie Schell but run quite separately with its own staff). There is
Ltd and is published 12 times a year.
need no introduction, of course, being both word of discount schemes for member companies,
Every effort is made to ensure that the
regular contributors to Catalogue e-business as well a new international associate membership package,
content is accurate and provides honest
representation of the facts. As publishers
as return speakers. John Lenser and his colleague lots of great deals being lined up with quality
we can accept no responsibility for errors
Michelle Farabaugh are taking a prime slot in suppliers, a big membership recruitment drive,
or misleading claims made by our editorial
the CatEx@ECMOD programme, which should and many more events being planned. All will, I
staff, contributors or advertisers. The prove to be a big draw. Then there’s Bill LaPierre, understand, be revealed on 3rd June to the capacity
copyright for all content of Catalogue
Gillian Muessig, and Dave Ballard. In fact, maybe crowd they’ve attracted. Don Libey will deliver the
e-business is held by Catalogue
Jenny should charter a plane for them all (there’s a keynote, so it is going to be a very eye-opening day
Development Centre Ltd and no material
thought)! Of course, there are lots of great client- indeed. However, sob, I hear that they have dispensed
may be reproduced without our express
prior consent.
company folk speaking too, seminal brands aplenty with the chocolate fountain this time—those there
peppered throughout the two days, with everyone last year will remember several members smattered in
Printed by Pensord Press Ltd. involved looking to share expertise and optimism as the stuff and a certain media specialist overdosing on
we all work our way out of this tough trading period. the marshmallows! Anyway, enough of that, this year
©2009
Catalogue Development Centre Ltd.
Not exactly gossip, I know, but most of this has yet be the tone is being raised, with TA Design sponsoring a
revealed elsewhere save for Twitter @ECMODSHOW somewhat more refi ned networking reception at the
and @CatalogueEx. close of play. Until next time...
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