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REASONSTOBE...CHEERFUL
HAVE A RANT
Weabsolutelyloveranting
CHRISWHITTLE,MANAGINGDIRECTOR,THEFLASHCENTRE
retailers–itstartsdiscussions,
givesusideasandonceina
ReasonstobeGrumpy… I’vetakenhimforamug; whilebecomesthebeginning
Iabsolutelydetestlightingstuffthat Itdoesn’tdowhatit’ssupposedto,so ofsomethingbig!Signupto
doesn’tdothejob.Youknow,the evenif mycustomerkeepsit,there thePixelLiveforums,emailthe
repcomesinandoffersyou40% areNOadd-onsaleswhichasa editororphoneforamoanon
discountonsomethingthatappears smallbusinessopportunityisa thenumbersbelow!We’ll
tobeabargain.Whatheorshe disaster; Andthenstuffshismostspecialist alwaysmaketimetolistenand
doesn’ttellyouisthattheCE Andwhenitseemstoworkit’sso productintoArgosandothers.. mightevengetyousome
approvalstickerisalie,the horribletouse,nobodywantsto AndIhatedreamerswhotalkabout answers.
specificationisfromdreamland, demonstrateit… professionalservice,walktothe
andthe“farflung”manufacturer IabsolutelydeteststuffIcan’tmakea lowestprice,andthenexpect“free
alreadyhasthereplacementmodel profiton,becausethedistributorhas: love”whentheirsweetdream
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(butonlyuptothreemonthsago!). war; ReasonstobeCheerful…
Theresult? Believeshehassolerightstothe 1.Wehavemany,manyGREAT CONTACTS &
Ibecomemycourier’sbestcustomer “CrownJewels”andasksformassive customers
CREDITS
replacingonefaultysetafter stockandservicecommitment; 2.Ifthejobwaseasy,everybody
another Needsspecialistdealerstopickupthe wouldbedoingit EDITOR
Mycustomercan’tdecidewhether “e-tailpieces”; 3.Wearestillhereandkicking!
LauraKnight
Tel:01323433701
l.knight@parkview-publishing.co.uk
EDITORIAL ASSISTANT
THECAMERAPRODUCTCATEGORYISBACKINGROWTH!
JulieEl’Roubi
Tel:01323411601
julie.er@parkview-publishing.co.uk
TheSeptemberDigitalCameradata
hasshownforthefirsttimesince
PRODUCTION MANAGER
ClareFermor
January2009positivegrowthin Tel:01323433700
value(+1,3%comparedto
clare@parkview-publishing.co.uk
September2008)-thisismainly SUBSCRIPTIONS
duetothesuccessofhigh-end
JulieEl’Roubi
Tel:01323411601
products. julie.er@parkview-publishing.co.uk
Theeconomicconditionsoverthe
ADVERTISING
pastyearhavetakenatollonall LeeMansfield&SimonSkinner,
technicalconsumergoods.Backin
RobCollyer
Tel:01323411601
2008,thefallinconsumer
confidencemadepricepressureand
MANAGING DIRECTOR/
PUBLISHER
discountingseemthemostlikely LeeMansfield
resultfor2009.Sothisyear,thefact
ParkViewHouse,19TheAvenue,
Eastbourne,EastSussexBN213YD
thathigh-endproductshavebeen Tel:01323411601
drivingthemarketplaceisallthe
lee@pixelmagazine.co.uk
morewelcomeandpotentially MARKETING DIRECTOR
unexpected.Inthecurrentquarter,
SimonSkinner
Tel:01323433707
thesalesofcompactcameraspriced purchase,andarelookingfor brandoverall,notjustthepromoted simon.s@parkviewmedia.co.uk
above£300havenearlytrebled advancedfeaturestheydonothave product.Secondly,advertising
MEDIA DIRECTOR
comparedto2008.Andthereason ontheircurrentcameraorcamera pushesthesalesofaspecific LindaGrace
forthisgrowth:consumersaremore phone.Thatpeoplearecontinuing segmentwhichthepromoted
Tel:01323433704
likelytoreplacetheircamerawitha totradeupisconfirmedbythefact productinhabits–keytogrowing ACCOUNTS
moreadvancedproductastheyare thatthe10%riseincameraphone high-endsegments.
CarolineMorley
Tel:01323433703
nowontheirsecondorthirdcamera salesinthepast3yearshasbeen Movingforward,theweeklypanel caroline.m@parkview-publishing.co.uk
accompaniedbya6%riseinDigital confirmstherecoveryofthemarket
PRINTERS
Camerasales. invalue.Thetotalcameramarketis TheGhyllPrint,Heathfield,
Inaddition,fromQ2onwardsthere nowpositivesincethebeginningof
EastSussex
hasbeenasignificantadvertising October.Butitisobviouslypushed
Nopartofthismagazinemaybereproducedbyphotographic,electronicor
mechanicalmeansorstoredinaretrievalsystemorrepublishedinanyform,
withoutthewrittenpermissionofthepublishers.©2009
push–ledfrequentlybyfeaturerich bycertaintypesofproducts…sold
©Copyright2009Pixelmagazine
products,andthishasanumberof attherightprice…andhaving
effectsbasedonourresearch:TV certaintypesoffeature.
advertisingpushesthesalesofthe
Matt Gibbs, GfK Account Director, 0870 603 8209, matt.gibbs@gfk.com
PIXEL03
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