IFA: e’W re working for you.
T

as the U.S. economy experienced the worst r

hese have been trying times for our country and for our businesses
ecession since World
War II. To help our members weather the economic storm, the
International Franchise Association nullFAnulldeveloped an IFA nullonomic
nullcovery nullan a year ago that identinulld nully policy and education
obnullctives to help create a better business climate for our members.
Through testimony at congressional hearings, issue ads, facenullonull
face meetings with members of congress and the Administration, and
countless calls and letters from IFA members, IFA has been successful
in putting the franchise industry agenda snullarely in front of nully policy
manullrs to help solve some of the problems facing the industry.
nulllow are highlights of our efforts to date. As nullngress and the
Administration continue to debate nully issues important to franchising,
we will continue our advocacy on your behalf to protect, enhance and
Late 2008-Early 2009
promote franchising.
Credit access
IFA 2009
Economic Recovery
Action Plan
IFA presented its nullonomic nullcovery nullan
JANUARY 2009
Action nullems
to former Treasury Secretary nullulson in 1. Policy Objectives – Develop and aggressively lobby “Five Point Francnullse Plannullnulltnullnullngress and nullecnullive
nullancnull nullese nullll inclnulle access to credit by nulling tnull enullrgency disaster loan progranull enullansion onull
nullA loan gnullrantee anullnullts and a variety onulltanullrelienullnullasnullesnull Also inclnulles inulligration renullrnull nullaltnull
insnullance renullrnull labor and enullloynullnt policy and enullansion onullveteransnullprogranullnull
nullcember nullnull and urged him to consider
2. Research and Public Awareness Campaign – nullverage Francnullse nullsiness nullononullc nulltloonullreport
tnullonullnullnulldia relationsnullearned nulldia and pnulllic anullreness canullaign to deliver tnull nullssage to
policynullnullrsnulltnull nulldia and nullancnullse conullnullity abonull nullnullnullancnullsing can lead tnull econonullc recoverynull
promoting more lending for franchise
3. Programs and nullrvices – nullgage nullpplier nullnullers onullIFA to develop series onullnullee nullbinar progranull on
topics related to cnullrent econonullc environnullnt nullccess to creditnulllenders actively nullancing nullancnullse dealsnull
otnullr relevant topicsnulland IFA to snullplenullnt progranull nulltnulltopics not provided by snullplier nullnullers
null nullrums and Online Resources – nulleate and pronullte online nullrnulls and “nulltlinesnullnullr discnullsion onullissnulls
businesses as part of the governmentnulls
related to cnullrent econonullc clinullte snullnullas lendingnullnullancial consnulltingnullrisnullnullnagenullnt and otnullrsnull nullnull
onulltnullse nullrnulls cnullrently enullstnullotnullrs nullll be created and nullrnullted and pronulltednull
null nullmber nullalue nullstening nullour and Communication – nullairnullnulln Dina Dnullernullnullns and Presidentnull
nullnullnulltt nullay nullll enulllore possibility onullIFA tonull nullll nulletings nulltnullnullnulls in select cities aronulld tnull Unullnull
nullanull nullll condnullt connullrence calls nulltnull2nulllargest IFA nullancial contribnullorsnull nullnullnullll send personal letter
efforts to stimulate the economy. IFA
to all IFA nullnullersnull All onulltnullse conullnullications activities nullll nullgnullignull IFA overall policy obnullctives nullnull
Five Points noted abovenull nullnullnullancnullsing can be a leading indicator onullecononullc recovery enullortsnullrestate
legislative and regnullatory cnullllenges nullcing bnulliness conullnullity and enullnullsinull valnull onullIFA nullnullersnullp in
tnulls environnullntnull
explained that access to credit allows
null nullternal operational and nullancial objectives – nullnior stanull nullll revienulland adopt Plan nullbnullgetnullas
necessarynulland nullnull continnullnull adnullstnullnts necessary to nullnage association nulltnulln bnullget nullile
sinullltaneonullly delivering nullgnullnullality progranull and services to nullnullersnull
null A will continue regular research activitiesnull linull tnull nullrvey onullFrancnullse nullsiness nulladers condnullted in
Novenullernull200nulland tnull IFA nullnullersnullp nullrvey condnullted in nullynull200nullto ensnulle tnullt IFA nulls reliable
franchise businesses to grow faster and
innullrnulltion nullonullnullnullers abonull nullancnullse bnulliness conditions and IFA progranull and services nullst relevant
to cnullrent operating conditionsnull
help lead to a faster economic recovery.
This is a message that IFA promoted
1501 K Street, N.W. Suite 350 Washington, DC 20005
Telephone: 202/628-8000 Fax: 202/628-0812 E-Mail: ifa@franchise.org Internet: www.franchise.org
throughout nullnull.

6
IFAnull nullnull nullonomic nulltloonullfor Franchise nullsinesses released
in nullnuary nullnull illustrated to policy manullrs and the news
IFA nullnullnulltthew Shay
media how the lacnullof credit access was impacting nullb creation
7
and economic output of the franchise industry13 . IFA presented
this information to nullngress and urged members to provide
more support for franchise businesses in the stimulus bill. IFA
members sent letters and made phone calls to their members
of nullngress urging them to support policies crucial to franchise
8
businesses.
14
nulliginal research conducted for the IFA nullucational Foundation by
FrannullTA predicted a null percent decline in franchise lending in nullnull,
impacting nullb creation and economic output.
15
Listen to IFA CEO Matthew Shay pose questions to Senator Harry Reid
nullontinuednullnull
Page 1  |  Page 2  |  Page 3  |  Page 4