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INFORM Waste
PACKAGING
Soft drinks company Britvic has reduced the amount of glass in ings of around 10%, as less glass is used during bottle blowing.
bottles of its juice drink J2O as part of its ongoing work to reduce The lighter bottles also require less fuel to transport due to the
packaging and energy use. reductions in weight.
The new 275ml bottle is 20g lighter, saving around 4,000 tonnes “Thirteen bottles of J20 are sold every second in the UK,” said
of glass a year – the equivalent to 20M bottles of J2O a year. The John Gibney, Britvic’s finance director and corporate responsibility
new design has also led to improvements in filling line efficiencies, programme sponsor. “So, we are pleased to be playing our part in
due to the bottle being lowered in height, as well as energy sav- reducing the impact of our operations.”
britvic.co.uk
PROSECUTION PERFORMANCE
A manufacturer of top-end hair
care products has become the
Welsh landfill target triumph
latest high profile company to
fall foul of the UK’s waste laws. Welsh councils have smashed tar-
The company behind the gets for reducing the amount of
GHD brand, Jemella Ltd, has waste they send to landfills reach-
been fined after admitting it ing the 2010 mark a year early.
used to be completely in the The news is a welcome turn
dark about its legal obligations around for Wales, as in 2008 only
when it came to the disposal of 11 local authorities were on track
packaging waste. to meet the 2010 targets.
It has pleaded guilty to New figures show that all local
seven waste offences, which authorities in Wales have achieved
boiled down to a failure to reg- 2010 targets to reduce the amount
ister with the Environment of waste sent to landfill.
Agency as a packaging waste Defra set targets in 1999 for
producer between 2004 and local authorities to reduce the
2006, avoiding fees and other amount of biodegradable munici-
costs of at least £4,400. pal waste, such as paper, cardboard
The company registered of and kitchen scraps. Early birds: local authorities are ahead of schedule in reducing waste
its own accord in 2007 but a The targets are part of the UK’s
routine check of the company’s drive to meet Europe-wide land- Landfill Directive target year “The idea that we can simply
West Yorkshire premises by the fill-cutting targets, that will result allowance in 2009 to 2010, accord- bury waste in the ground and leave
Environment Agency in July in heavy fines for authorities who ing to a report by the it to rot is from another era, to
2008 established that the com- send too much waste to landfill. Environment Agency. protect this beautiful country for
pany should have been regis- All councils in the UK are Welsh environment minister, future generations we need to
tered in previous years. under pressure to reduce the Jane Davidson, said: “These new recycle as much as possible.”
The Environment Agency’s amount they dump under the figures are great news and show The EA report highlights how
prosecutor told the court that Landfill Allowance Scheme, which how councils are making signifi- councils in Wales sent 599,703
Jemella had claimed to be means the amount of biodegrad- cant progress in changing the way tonnes of biodegradable waste to
unaware of the packaging able waste landfilled by 2010 must we deal with our waste. landfill in 2008/9, compared with
regulations and had registered be cut by 75% of 1995 levels. “Every Welsh local authority the landfill allowance allocation of
as soon as it realised they The cuts need to continue with has now met this first EU target a 788,000 tonnes, showing a reduc-
existed. The company was the amount of biodegradable waste year early, this is an excellent tion of 154,879 tonnes of
ordered to pay fines and slashed by 50% by 2013 and 35% achievement and I want to con- biodegradable waste landfilled
costs of £9,626. by 2020. But Wales is now 16% gratulate all of them for all their across Wales over the past
(110,297 tonnes) below the first hard work and commitment. two years.
COUNTRY FACTS THE AVERAGE PERSON IN SWITZERLAND TRAVELS 1,314 MILES BY RAILWAY EVERY YEAR
8 October 2009 ❘ Sustainable Business
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