Saturday
workshop 2
11:00 Social Media For Business Sandy Buchanan Why YOU NEED to be using Social Media Marketi ng for Business, Networking & Branding
12:15 Social Media - The Good, The Bad and The Downright Mad Colin Kelly, TV and Radio Presenter Ready to use social media but not sure what to say? TV and Radio Presenter, Colin Kelly, explores what you can learn from other businesses who are already acti ve on Facebook, Twitt er and the rest. Hold ti ght for a high speed roller coaster ride, with bags of ideas and inspirati on that you can apply to your own business, and some horror stories that you should avoid at all costs.
13:30 Top Ten Takeaway Tips for Twitt er, Facebook and LinkedIn Gary Ennis, NS Design Having a Social Media profi le is just the start - using it correctly makes the diff erence between Social Media success and failure.
This practi cal session will provide real takeaway ti ps on three of the most popular social platf orms: Twitt er, Facebook and LinkedIn; showing you how they should be done! From setti ng up correctly, bespoke customisati on, and other ti ps and tricks on getti ng the most from using them for your business benefi t.
Wi-Fi enabled laptops are welcomed, but by no means mandatory, as NSDesign provides you with all the hands-on experience to take away and start doing Social Media right!
14:45 Blogs and the Bott om Line from being Social Gary Ennis, NSDesign A recent survey of Small Business Social Media usage, proved Blogging to be more useful than Facebook!
In this workshop, you’ll hear from NSDesign’s Gary Ennis, who will reveal some insights from their recent study (conducted in partnership with Glasgow Caledonian University) into the real value of
Social Media platf orms for Scotti sh SMEs. Understanding what works and why, will help other businesses not yet embracing social media make informed decisions.
The session will then focus on Blogging - one of the unsung heroes of Social Media, giving advice and practi cal informati on on setti ng up and running an eff ecti ve business blog.
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