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CHINA KOREA JAPAN
Due to the rapid development of the Chinese The Korea Game Industry Agency revealed that Although there are many gaming locations closing
economy and its increasing influence on the the government of Korea is currently urging the down in Tokyo, due to the financial crisis, there are
global economy, the China market attracts a lot country’s game industry to expand in the sectors some arcades that are finding no change in
of operators’ attention. As one of the four “BRIC of arcade games and home games.  According to business – or even a slight increase.
Nations,” (the fast growing developing Park Yong-seok, chief at the Beijing One operator said, “Up to now, we feel that
economies of Brazil, Russia, India, and China) Representative Office of the Korean Game there is no change on the consumers’ age range;
China has great business opportunities. Industry Agency, the Korean government believes we only feel that the consumers’ numbers have
Two beneficial new policies, “Electronic Arcade that Korea already has gained an edge in the slightly increased.” The reason for this may be a
Management Regulation” and “Electronic Arcade online game market and the next step is to slight difference between the target markets of
Special Zone” are also helping the situation. As a expand in the sectors of arcade and home games the different shops.
result, the need for amusement/gaming machines because these two sectors account for 80% of An operator who runs the game location at the
has increased dramatically. The market has the game market.  suburb of Tokyo explained, “The game sites in
shown promising prospects, and its future this area are operated closely; therefore each site
development is being closely watched by has its own loyal customers.” In many cases,
businessmen in this sector around the world.
Due to the demand, the organizer of GTI Asia
Although there are
arcades have noted that they have not succeeded
in attracting customers from other locations that
Taipei Expo, Game Time International has decided
to develop and strengthen the bridge that
many gaming locations
have closed down – even though they may be
close geographically.
connects global companies to the Chinese market.
In 2007, GTI Asia Hong Kong Expo was held as
closing down in Tokyo,
According to reports, the “Cool Japan”
marketing of the Asian entertainment industry
the platform for companies to open the gate to
China. This year, GTI will ally with Guangzhou
there are some arcades
(including that of amusement and gaming
machines) has drawn more and more foreign
Convention & Exhibition Service Center, hosting
the first GTI Asia China Expo 2009 planned to
that are finding no
visitors to visit Japan recently. In arcades, it is not
difficult to see the obvious increase of foreign
take place on September 3 to 6 in Guangzhou City
of Guangdong Province, China. With 16 years of
change in business
customers, especially from China, Korea, and
Taiwan, where prize machines are popular.  The
exhibition experience and with a wide-ranging Western customers are more into shooting games.
network, it will gather the best companies from However, in Japan, the current trend is to use gifts
Taiwan, China, and Hong Kong to participate in the Park Yong-seok didn’t introduce details of as prizes, not money. Some foreign customers are
expo. There will be various business, marketing, expansion but hoped Chinese enterprises and not used to this rule, and there have been disputes.
management, and information activities, Korean companies can cooperate to develop the On the other hand, the distance of amusement
accelerating the steps into the Chinese market. global home and arcade game market.  An parks is also another factor that affects foreigners’
industry source disclosed that Korea’s largest interest in visiting.  For instance, there have been few
arcade game developer has established a joint foreigners visiting the amusement parks in North
venture in China and started to construct its East Japan; as a result, these places have not looked
manufacturing base. into the issue of overseas visitors’ convenience. 
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SEPTEMBER 2009
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