HeadSet
Research carried out in 2001 by industry over 500% compared with static mailing.
expert Frank Romano of the Rochester For information on how Headley Brothers
Institute of Technology, together Digital can customise your marketing
headline
with a major direct-mail marketing literature, please contact Will Inshaw:
S T A F F N E W S
organisation, tested various approaches 01233 623131,
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to personalised and database printing. will.inshaw@headley.co.uk
New Starters These tests uncovered astounding results,
Headley Brothers is delighted to welcome:
determining that the incorporation of a
Christine Collis – Binding Department
A divine combination: choosing a printer
significant degree of customisation and
Tony grimsey – Sales Executive
personalisation within a piece of marketing
which has web, sheet-fed and digital capabilities
Nigel Barns – Production Controller
literature increased the response rate by
offers you flexibility for the future
We are also pleased to announce the promotion
of Brian Mumford to Machine Room Manager,
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and the move of Chloe Webb and Hugh
Couldridge into Sales/Estimating.
Added-value options help
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Maximise publishing opportunities with
maximise revenue opportunities
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Headley Brothers’ new online media service
Publishing Expo 2009
With publishers looking to maximise revenue
Bookmarks are particularly effective as they
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opportunities, and advertisers striving to
don’t take up printed space within a publication
In response to growing demand from the printed version with the publisher
Headley Brothers had a substantial achieve more imaginative ways to raise brand and a reader’s attention is immediately focused publishers to maximise a magazine’s of a monthly title electing to publish a
I S S U E
presence at the Publishing Expo 2009 awareness, more creative marketing ideas need on a specific page. If the bookmark is tipped-on

audience and advertising opportunities, weekly, digital version, keeping content
on 11th and 12th February at London to be available. to that advertiser’s full-page advertisement, this Headley Brothers is delighted to announce fresh and current.
Olympia, which was attended by over enhances their exposure even further. the launch of HeadTurner, the company’s
2,900 visitors. The eye-catching graphics Headley Brothers is able to offer a number own brand of page-turning technology.
on its stand and on-screen demonstrations of added value printed services which can be Whether a bellyband is affixed straight around
of HeadWay, HeadTurner and HeadStart
47
integrated into a publisher’s title to maximise
the magazine or tipped-in to an advertiser’s
HeadTurner complements Headleys’
attracted a lot of attention, and enabled impact and also increase advertising revenue. double-page spread, the existence of a band
diverse range of print and media solutions,
the company to fully advertise the breadth Bookmarks, bellybands and folding options around a magazine forces the reader to interact
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enabling its publishing clients to produce
of its technological investments and how are just three different ideas which have been with that advertiser’s message.
a digital version of a magazine alongside
it can streamline customers’ premedia and used with great success on a number of
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printed editions, as an ideal vehicle to
production processes. advertising campaigns. Headley Brothers can either produce a generic .
reaching a wider audience.
bellyband or one that is customised for each
recipient – perhaps incorporating a person’s
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HeadTurner is a fully comprehensive
name spelled out within a graphic.
system equipped with a statistics package
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to track reader behaviour, allowing
.
Printed material can also become more visual
publishers to tailor their content based
by incorporating one of the many folding
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on reader preference as well providing
options available. Each different folding format
advertisers with data on the success of
“Publishers are under great pressure to
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Online media also provides a variety
affects the way in which the reader accesses
their advertisements.
of opportunities for an advertiser to
reprofile their titles to provide added
and understands the information displayed. L promote its brand and for the publisher
value for advertisers and to set themselves
The software’s many features also include
to increase revenue. Voucher copies of a
apart from their rivals, and Headley
an email collection facility; a subscription
To discuss any of the above added value
D
publication can be supplied to advertisers
Brothers is committed to supporting those
management system – ideal for consumer
options or one of the many others
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in digital form and with page-turning
needs by offering added value services
magazines that want to charge for content
available from Headleys, please call your software so interactive, the reader can
that will help its customers maximise
and keep subscriptions secure; and
production contact.
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click directly through to an advertiser’s
revenue.”
video, audio and flash insertion. Crucially
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for publishers, HeadTurner is also
website with ease.
.
fully compatible with measuring online
Commenting on the launch of
For a quote, please contact
readerships that are certified by the Audit
HeadTurner, Headley Brothers’ Managing
the Headley Brothers sales team:
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Bureau of Circulations.
Director Roger Pitt said: “It may seem
01233623131,
Page-turning software is an extremely
a contradiction in terms for a printer to To access an online example of the
sales@headley.co.uk
W
cost-effective means of creating and
embrace the digital revolution and offer page-turning software offered by Headley
distributing literature. A digital version of
an ‘online media’ service. The question Brothers, please visit: http://headley.co.uk/
W
a magazine can be circulated easily in the
perhaps, is not so much whether page- headturner/headsup3.
form of a link sent via email encouraging
turning software exists to replace the For more information on HeadTurner
potential readers to subscribe. Perhaps
medium of print, but rather what is its use please contact Pre-Media Manager
The Invicta Press Queens Road
most importantly, a digital version of a
in conjunction with the printed title, as a Jim Duggan on 01233 623131,
Ashford Kent TN24 8HH
vehicle to reaching a wider audience. jim.duggan@headley.co.uk.
T: 01233 623131
magazine can be used to supplement
www.headley.co.uk
email: sales@headley.co.uk
Headline has been printed by Headley Brothers Digital Ltd on Symbol Freelife Silk 250gsm
HEADLEY BROTHERS – YOUR COMPLETE PRINT AND MEDIA SOLUTIONS SINCE 1881
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