Top Universities Guide
information circulating most stating that they were in key word there is “new”. Aston
around sixth form campuses, the top ten rankings. Simply not is certainly the highest ranked
between parents, and within the true. Let’s take another example, amongst ex-polytechnics for
universities. Take for example Business related degrees. Oxford Business, but doesn’t come close
Aeronautical and Manufacturing ranks first by quite a long way. to reaching the ultimate top spot.
Engineering as a typical scenario. When we asked Aston University
The Times Good Guide puts students (which ranks eleventh), Now what?
Cambridge first, University of where they believed the university At HPD, we are now setting a
Sheffield fifth, with Sheffield was ranked, well over 45% said task of building on the foundation
Hallam twenty-fifth. “they applied to the university the Times University Guide has
because they believed it was in set. Initially we hope to work
When we asked students taking the top five.” Simply not true. alongside the Times, and co-build
the course where they thought I explored the Aston Business a better, more comprehensive,
their university ranked for School looking for information, less leaky “Good” University
this particular degree, 50% of and I found several marketing guide. But if that doesn’t work,
Sheffield Hallam students thought brochures boasting Aston to be then we’ll be building our own
they belonged to one of the best ranked as first amongst “new” guide very soon. So watch this
departments in the country, with universities for Business. The space. .
HPD Sept ‘09 - Feb ‘10 www.YourHPD.com
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