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$uccess TwinWest column
Finding new business in a bad economy
marketing tool sometimes confused with search
engine optimization. This is not “link-swapping.”
Linking campaigns involve a combination of
social media marketing, directory listing, posting
articles on the Internet, online press releases, blog
posting, bookmarking…every campaign has a
unique set of tools specifically designed for your
product or service.

Linking campaigns do two things. First, you get
high-quality links back to your website from high
traffic websites to create lots of targeted visitors.
And those one-way links show Google that your
website is important enough to push higher in the
rankings. Hence, more traffic.
It’s all a matter of using the right online marketing
Finding new business in this difficult economy Essentially, we analyze the top placing websites
tools for the right website. If your business is
requires a new way of thinking. Most of our for your keywords, reverse-engineer their sites to
stalled or your old standby marketing just isn’t
new clients are companies who have never figure out why they are on top, and then modify
bringing you business like it used to, perhaps
really used their website to build new business. your website to get you there. This involves
it’s time to dust off that website you spent all
However, since the marketing they’ve been using modifying your HTML code and rewriting your
that money on and turn it into a marketing
has faltered, they realize that the Internet is an website content. For this you need a solid SEO
monster. Because if your website isn’t bringing
opportunity for new business. expert and an SEO copywriter.
you customers or clients, what’s the point of
having it?
Despite what you hear from marketing gurus, No honest organic search engine optimization
there is no magic marketing that will get you firm will guarantee you top placement in Google.
rolling in new business in days. Marketing However, they should be able to give you a big
requires a long term approach and a regular increase in business.
commitment. Develop a plan and stick to it.
hit the marketplace just
Pay Per Click Advertising
under a year ago, backed
Right now, marketing on the Internet has great We’ve run into so many firms that have lost money
by a team of professionals
value. A client recently told us that all his former trying to manage their own pay per click (PPC)
with over 20 years of
“reliable” clients are now getting several quotes advertising campaigns that it has almost become a
combined experience.
online to cut costs. He quickly realized that he cliché. First, however, for those who aren’t familiar
Eugene Yeroshevskiy is
could either take advantage of the Internet or get with PPC, we’ll define what PPC is:
part owner and is in charge
steamrolled by it. As things get tighter, more and According to Wikipedia, “Pay Per Click (PPC)
of marketing and the online marketing division.
more companies are turning to the Web to find is an Internet advertising model used on search brings a fresh and new
vendors that can give them the terms or turn- engines, advertising networks, and content sites,
perspective on web design and online marketing
around they are looking for or has the flexibility such as blogs, in which advertisers pay their host
and we do it with dedicated work and customer
they need. only when their ad is clicked. With search engines,
service. We’re proud to have been selected to
advertisers typically bid on keyword phrases
redesign the The TwinWest Chamber website
So, what are some of the most effective marketing relevant to their target market. Content sites
and we hope that we can also earn your trust
methods for the Web? commonly charge a fixed price per click rather
and your business. To learn more, go to www.
than use a bidding system.”
While that can depend on your firm, your
industry, and your clientele or customers, there If you do a search on Google, you’ll see those ads
Eugene Yeroshevskiy
are three popular Internet marketing methods running up and down the right side of the results
Chief Financial Manager
that can be mixed or matched to bring lots of new page. Those are PPC ads. And you pay Google
business to almost any company. every time someone clicks on your ad.
Binary Web Design, LLC
7809 Southtown Center, Suite 285
Organic Search Engine Optimization A great combination is to use PPC to get traffic
Bloomington, MN 55431
Organic search engine optimization (SEO) to your website immediately while your site
confuses many business owners. However, the is being optimized. Then as the SEO begins to
tel: 612.605.3979
mistake is getting bogged down in the details of improve your natural traffic, cut back on the PPC
how it’s done. All you really need to know about campaign and let the SEO take over.
organic search engine optimization is that its
purpose is to get you more traffic from Google, Strategic Link Building
MSN and Yahoo when people search for your This is the third online marketing method.
type of products or services. Strategic link building is another long-term
18 TwinWest Directions
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