INTRODUCTION
The Pharmaceutical Managers’ Institute of Message from The PMI T
Ireland is dedicated to fostering excellence President, Martina Doyle
in management practice among its
The launch of this programme marks a new and
members, through education, partnership
exciting departure for The PMI. The need for this
and social interaction.
qualification was identified during the Presidency of
•
my predecessor John Molony. Since then we have been
working on developing a programme to allow managers
It has been recognised by the Institute that there is no formal
confront the enormous challenges facing our industry.
academic qualification for the Industry in the area of business
Following a rigorous consultation process with key
management. The PMI is now partnering with UCD Michael Smurfit
stakeholders within the Industry, we are delighted to
Graduate Business School to deliver a structured educational
have chosen UCD Smurfit School as our partner in this
programme leading to a formal pharmaceutical business qualification.
endeavour. Their expertise and flexible approach to
This programme is designed to address critical commercial needs
building a highly tailored and specific programme, is in
specific to the Irish pharmaceutical market over the next five years.
line with our own vision for the Industry. I look forward
The introduction of this qualification is intended to complement the
to seeing this programme evolve into the recognised
existing education programme, consisting of seminars and
standard of excellence for the Industry.
“masterclass” events, currently offered by The PMI. It is envisaged
that this qualification will become the industry standard for
commercial business managers within the Irish pharmaceutical
industry.
Message from the Director
of Executive Education,
Who is this programme for?
• Existing managers within the pharmaceutical industry who wish to
Phillip Matthews
learn about other aspects of the business and at the same time
receive a formal qualification which could assist in gaining
We are delighted to have been selected by The PMI to
promotion.
design and deliver this programme, which we hope will
• Pharmaceutical professionals operating at a senior level wishing to
give managers a unique blend of practical and
advance to a supervisory role.
theoretical knowledge of the pharmaceutical industry.
• Professionals from other industries looking to establish a career in
Our approach to programme design is a highly
the pharmaceutical industry. This qualification will serve as an
collaborative, partnership approach and in this
introduction and will enhance the skills and experience they bring
programme we have managed to blend practical
from their industries.
industry content and learning whilst maintaining the
academic rigour required of a fully-accredited
What will I get from this programme?
postgraduate award at Level 9 NFQ.
• The opportunity to develop your understanding of the
pharmaceutical industry from a business perspective.
To those who have decided to take this programme, we
• Understanding of key business management principles, practice
look forward to having you on campus and we will be
and tools in relation to pharmaceutical market dynamics, financial
working to ensure that you get the most from your
management, sales, marketing, supply chain, and leadership.
time with us; from the interactive taught modules
• Increased managerial effectiveness through the application of
through to the networking opportunities and shared
theoretical knowledge and practice.
perspectives with other participants.
• Evaluation and appraisal of financial and market data to improve
competitiveness and efficiency.
• Ability to communicate, influence and interact effectively with
peers, customers, and direct reports.
Professional Certificate in Pharmaceutical Business Management
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