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“It’s positivity all the way through, but with a lot of compet-


itiveness thrown in. People do want to beat their rivals or have a challenge to beat someone else’s ride, but it’s all done in the right way.” Peloton currently has 3.1 million members globally and, in FY2020, 164 million workouts were completed by All-Access subscribers. Since moving into Northampton, Peloton has seen a steady increase


in business. Bikes are delivered to the home with full instructions on how to get set up. Support from Peloton itself and through other users on the online platform makes that simple and straightforward as there’s always someone to ask for help if it’s needed. “Northampton is a great base for us,” said Ian. “We have tried to re-


turn that support by using local companies ourselves wherever we can, despite being part of a large international organisation, for services like recruitment and catering, and we very much feel like part of the business community now.”


Find out more about Peloton at www.onepeloton.co.uk


ALL THINGS BUSINESS


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