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Peloton


On your bike! It’s the best way to work out


Of course you’re not overly competitive – it’s just that it’s quite nice to cycle harder and faster than someone you don’t know in another county. T at’s the human instinct that made spin classes


so popular and drove the growth of Peloton, the interactive fi tness craze that allows you to compete with cyclists around the world from the ‘comfort’ of your own home. Peloton launched in the UK in 2018 and has a


growing number of retail showrooms where cus- tomers can experience the Peloton Bike and Peloton Bike+ in person. T e bikes are fi tted with a screen and software that delivers either live or on-demand class- es that range from a 20-minute low impact session through to climb classes and Power Zone training. Ian Spencer, Field Operations Manager at


Peloton’s Northampton based warehouse, said: “Peloton brings the benefi ts of studio-style workouts into the home, which makes it really convenient and accessible. T is year in particular, with lockdown, both the class content and the community aspect


have really been a haven for many people. Spin class- es are popular, but we off er the opportunity to take part in an interactive class any time of the day and at a level that suits you. T e interactivity means that you stay motivated – it’s a very competitive world and when you’re on a bike and you can see someone on the leaderboard and you’re not, that inspires you to work harder and push yourself. “At the same time, if you’re not used to spin or


cycling, or you want to get back into exercise to lose some weight or improve your fi tness, it’s ideal because you set your own level and you’re not in a room full of people with an instructor where you might be self-conscious if you feel you can’t keep up.” T ere are two Bike options available. T e Peloton


Bike, which connects riders to live and on-demand workouts, and is fi tted with a 22-inch screen that connects to your wifi . All classes are archived so that they are available at any time, and the subscription allows more than one person in a household to log in. Recently introduced is the Peloton Bike+ which has a 24-inch rotating touchscreen, a four-speaker sound system, as well as other features which make it easier to complement a cycling class with Peloton’s other content. T ere is also the option to have an App only membership, which provides access to all Peloton content anytime, anywhere. “What is great to see is that there is


a fantastic Peloton community growing up around the classes,” said Ian. “No one can see you working out – so you can roll out of bed on a morning and just clamber on the bike – but others can see how you’re doing and give shout outs when someone is doing well, or if it’s their tenth ride, something like that. “It’s all very positive and very en-


couraging, with riders messaging to swap tips and encourage one another, and I’ve never heard any of the nega- tivity that sometimes comes with social media platforms.


50 ALL THINGS BUSINESS


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