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A unique approach to surveys T is is where Gobby (https://gobby.io/) is diff erent from the usual suspects that businesses might use to undertake a survey. Unlike most surveys that require respondents to choose from pre- determined options set by the company, Gobby allows users to collaborate. Respondents simply type in their answer, and these are then made anonymously available for others to vote for. Gary Beckwith, founder of Gobby, explained:


“Gobby is unique in that respondents can answer freely to open questions and validate peer answer statements; promoting group perceptions based on shared experiences. I want to disrupt the online survey market by creating a tool that supports meaningful engagement, to identify problems, and create solutions in a truly collaborative way. Gobby captures an effi cient snapshot of group thinking, idea generation and requirements.” Not only do the results give a much clearer


picture, but the confi dential Gobby service runs through the full process of your survey. You’ll be supported from start to finish with design and communication, project administration, moderation of responses, analysis of data and reporting of results.


Radio station selects Gobby for market research Gobby was identifi ed to help shape ideas for the future development of rock station, Primordial Radio.


Primordial Radio (https://primordialradio.com/) was set up in 2016/17 as a new subscription radio service with independence being a core value. T e station has a strong community focus and its popularity grew through a Facebook group. After three years of steady growth it was time to look at how they could increase listener numbers, and importantly their subscribers, to ensure a strong future for the station. Stephen James, of Primordial Radio, said: “We have 1,500 members


subscribe and we wanted to know what it will take to get us to 5,000. I was familiar with Gobby and knew this would be the best tool for our member research – the ability to free type or agree with others by ticking a box was brilliant. It creates collaboration within the community to get really detailed responses, without us having to digest the contents of open questions. It meant we were able to say to our community that we’re not asking you to pick from pre-defi ned list, we’re not making you choose – we’re just asking you to say exactly what you think or to agree with others.” Primordial Radio will use the research to establish customer


profi ling and business targets for periodic measurement and reporting cycles. Moose, CEO and DJ at Primordial Radio, said: “We set up Primordial


because metal and rock is often dismissed. T ere’s a stereotype that radio stations and advertisers really don’t seem to be able to see through, and listeners of that music are often dismissed. We wanted to create a music radio station for the metal and rock community, with the community. T at’s why a survey using Gobby was important for us - it gave our listeners the opportunity to contribute their thoughts openly and freely. We can’t do everything that people ask for, but we can certainly take notice and do whatever we can to make our station, their station, work for them.”


For more information, contact Gobby at info@gobby.io ALL THINGS BUSINESS 49


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