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Gobby


Surveys set to rock the industry


Clear, consistent and strong engagement with customers and/or employees is crucial for any good business. Particularly in the current climate. Strengthening your relationships is not just


achieved through telling people what is going on, but from fi nding out from them what they think is happening, what they want to see change, or even stay the same. What makes people want to work for you? What makes a customer use your services or buy your product? How do you build your marketing strategy for the next fi ve years without


knowing what existing clients think? T e obvious answer that nearly all businesses will come up with is ‘Let’s do a survey’ or ‘Let’s undertake some market research’. So, the team come together and create a list of


questions with multiple choice answers and open text fi elds for feedback – it’s great you say. We’ll see exactly what people think – if they can’t respond with a tick, they can write what they think in the comment box. It covers all bases. T e survey goes out for a week or so, then someone on the team is responsible for analysis. Here’s where it gets a little more tricky. How


do you interpret the results? What does someone ticking ‘yes’ actually mean? Have they added anything in the comments field? How do you validate what is written against feedback from other people?


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ALL THINGS BUSINESS


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