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“During the pandemic, communications have been more important


than ever. T e landscape is constantly shifting. We found at the start of lockdown, when many businesses closed their doors and staff were furloughed, some decided to scrap marketing activity completely or simply didn’t have the skills in-house to do it anymore because they had to furlough their team or key marketing/PR person. Meanwhile, customers or potential clients were checking the company social media accounts, websites and Google for updates and nothing was going out. “Using this new service means that businesses can have their own


small team on a rolling contract basis with none of the commitment that comes with employees, such as holidays, sick pay and pensions, but they can also get their messages out there to generate new business and recover from any impact Coronavirus has had.”


Get to know the Ballyhoo Crew Collectively, the team at Ballyhoo PR have more than 40 years of PR and marketing experience.


Emma Emma Speirs set up Ballyhoo PR in April 2016. By that point she had worked as in-house press offi cer; an editor on several business, trade and membership magazines; and for PR and advertising agencies, serving clients in a wide range of industries. With a desire to help small to medium-sized businesses (SMEs) to share their story and raise their profi le, Emma got to work and has helped many clients across the UK to get noticed and grow their businesses. She now works on a wide range of projects from top-level comms plans, crisis management


ALL THINGS BUSINESS


From left to right Emma Speirs –


Catherine Bontoft – Katie Macdonald


and PR strategies, to writing email newsletters, brochures, web copy and acting as a press offi cer and PR consultant for clients.


Catherine Catherine Bontoft joined the team in April, at the peak of lockdown. She joined the company from Northamptonshire Chamber of Commerce, where she managed the organisation’s press offi ce and edited its bi-monthly magazine inbusiness. Prior to that she worked for a PR agency which specialised in the education sector, and was Assistant News Editor at the Northamptonshire Telegraph. At Ballyhoo PR, Catherine specialises in press release, article and blog writing.


Katie Katie Macdonald has recently celebrated her second anniversary with Ballyhoo PR. She manages the social media accounts of several companies and is always on the look-out for national media enquiries for clients. She also coordinates photo shoots and press events (when they can go ahead) and pulls together the monthly client reports.


For more information on the Virtual PR & Comms Team service, contact Emma on emma.speirs@ballyhoo-pr.co.uk


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