search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
a hexagon in place of the O, (the hexagon’s known as the strongest and most effi cient shape in the world), we further embedded positive traits and a distinct, fl exible graphic element into the ID. Not content with using a signature colour other fi rms were using, we created our own ‘Orello’, a blend of Orange and Yellow, depending on how your eyes see it. T is now forms a highly distinctive element of the brand and, along with black, white, grey, moonstone (off-white) and gold, makes up our colour palette. All good so far, but we still had to secure the appropriate trademarks for both the name and design elements. No easy task - cue endless sleepless nights and sweaty palms. With the brand name, palette and, where


appropriate, our ‘slash’ now featuring on everything from a soft touch pen or PowerPoint to offi ce walls or our client-led ad campaign, it’s fair to say the design’s as joined up as it can be and gives more than a nod to the fact that a brand that’s consistent in its presentation’s more memorable and stands out signifi cantly greater than one that’s ‘all over the place’. Fortus’ ‘tone of voice’ presents us as being


passionate but not obsessive, distinctive but not bizarre, straightforward rather than blunt and normal (whatever that is nowadays) but not over-familiar. When it comes to imagery, many of our visual assets use a mix of internally shot images (everyone has a soft touch business card with their personal picture on) and ‘treated’ stock images, which are more playful, less corporate and present us as ‘professionals with personality’. And to top it all, we shot a brand fi lm using the analogy of an individual (our client) training for a triathlon with their training partner (a member of our Fortus team) who’s beside them every step of the way to help them achieve success. T e fi lm heroed across all our social channels and carefully crafted website on day one. So, to sum up, our brand name, positioning, look and content had


to be clear, concise, human and engaging. Has the team achieved that? Well, I’d like to think so - we’ve had great feedback from stakeholders both internally and outside of the business – and all feel we have a brand to be proud of. T at said, we won’t be resting on our laurels as we know this is just the start of our journey and we all contribute to building the brand. Why? Because #WeAreFortus… ‘one team, with many talents’.


Contact Fortus Business Advisors & Accountants at www.fortus.co.uk or call 01604 746760.


ALL THINGS BUSINESS


15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84