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creatives, coders with designers and technicians with marketeers to share ideas and build the businesses of the future. As part of the planning process for the building,


teams from the college visited a number of institutions to fi nd a model on which the Digital Academy could be designed and built, including the East London Academy of Media/Music, the National College for Digital Skills and the Northamptonshire County Council offi ces at One Angel Square. It promises to be a purpose-built facility


constructed with the modern worker in mind – with scope for the sort of fl exible workspace made even more in demand due to the remote working we are all now so accustomed to as a result of COVID-19. Assistant Principal of Northampton College, Jake Zelcowicz, said: “Colleges are at the centre of


the economic rebuild and we are preparing a new generation of tech- savvy digital natives who are going to change the way we do things for years to come. “Our Digital Academy is going to be a game changer for the


Northampton economy. As a town we are at the forefront of the digital revolution, with a host of emerging start-ups and small businesses making waves in the exciting world of social media, games design, coding, virtual reality and artifi cial intelligence. “We want people from diff erent backgrounds to come together and build the businesses of the future by putting together the best creative minds and setting them on a journey of discovery to see what their ideas and technical skills can develop. “Those businesses are going to be the backbone of the town’s


economy for years to come, creating jobs attracting investment and uniting communities.”


For more information about the Level 3 eSports course at Northampton College visit www.northamptoncollege.ac.uk/courses/games-design/570-level-3/2476-level-3-esports.html


ALL THINGS BUSINESS


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