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virtual pan-disability holiday courses - 51 participants took part in drug and alcohol recovery football sessions - 27 schools engaged - 10 teachers supported to improve their confi dence in delivering PE - 100% of participants saw an increase in regular physical activity levels post Fit Cobblers programme - 85% of participants saw a reduction in anxiousness after completing the Fit Cobblers programme


While that community work has been a huge focus of the club, the football has continued. As mentioned earlier, the Cobblers won promotion to League One at an empty Wembley Stadium in June 2020, and have done battle with the likes of Sunderland, Ipswich Town, Portsmouth, Charlton Athletic, Hull City and more in the 2020/21 League One season. In usual times, all of these games would have seen capacity crowds at the PTS Academy Stadium. Instead, matches have been watched by huge numbers of supporters on the club’s iFollow streaming service. T ose supporters have rallied around the club.


T e vast majority who purchased season tickets for either of the 2019/20 or 2020/21 seasons have donated their refunds or credit due to the club and as the country begins to emerge from lockdowns, plans are already in place to welcome those fans back to matches from this summer. Away from the pitch, the commercial team have been busy too. Whilst they too have seen the eff ects


of no fans at the stadium, they adapted and led the way with their virtual programmes launched for the Wembley play off s, even winning an award for Marketing Campaign of the Year. Digital platforms have also seen a massive growth in numbers, with


platforms such as Instagram increasing performance by over 50%. eSports has also grown rapidly with a very successful programme now under way, supported by the University of Northampton. In addition, there are no fewer than four new commercial


partnerships to be announced during the summer months, and the club’s thanks go out to all those partners who have been hugely supportive throughout the pandemic.


Find out more at www.ntfccommunity.co.uk


ALL THINGS BUSINESS


7


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