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“What was clear when I started out on my own


was that you have to work at building trust. It’s a huge part of any business relationship and I was asking people to believe in my tailored approach to helping them develop a clear strategy and ways of identifying and then hitting their target audience. “And referral marketing is such a powerful


marketing tool for any business. It is a marketing tactic that uses recommendations and word of mouth to grow a business’s customer base, whether that is through networks of business connections, suppliers, or existing customers. It can take many forms, but at its heart, it’s one of the most eff ective ways to spread the word about your brand.” APS Marketing Consulting aims to work with smaller businesses, where getting the marketing strategy right from the outset gives them the best chance to grow. T at involves improving the quality and eff ectiveness of marketing, using aff ordable and targeted strategies that pull together as a whole as Andy believes there is no ‘one size fi ts all’ or ‘off the shelf’ solution. T e goal is to help the client understand the benefi ts of a targeted approach, developing a clear vision of what they want to achieve from the marketing before any money is spent.


“Doing what I do now is one of the most satisfying jobs I’ve ever


had,” said Andy. “Gaining the trust of someone who is happy to work with your ideas to see the long-term benefi ts. I am passionate about helping smaller businesses understand how marketing works and how a carefully thought-out approach is so much better than jumping into all sorts of diff erent opportunities just because they present themselves. “T ere are so many facets to marketing now. Social media and digital marketing are growing and changing all the time, and we’re all having to stay abreast of that, but the fundamentals of marketing remain the same. “I’ve had times when I have walked away from work because the


client wanted to go down a route I didn’t think would work, but I’m prepared to do that rather than charge someone to do something I don’t believe in and that I don’t think will bring results.” “On the other hand, I do genuinely believe that APS Marketing


Consulting can bring all the right tools, marketing knowledge and experience to help a business grow and prosper. “I am also proud to have my achievements in marketing recognised


by T e Chartered Institute of Marketing (CIM) being approved for membership at Fellow level. I am committing time to improve my skills through their CPD programme leading to the next and fi nal step of becoming a Chartered Marketer.”


Find out more about APS Marketing Consulting by calling Andy on 01604 261 411 or mobile 07773 366393. Alternatively email andy.sarson@apsmarketingservices.co.uk Visit the website www.apsmarketingservices.co.uk


ALL THINGS BUSINESS


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