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APS Marketing Consulting


The


best possible recommendation


Andy Sarson APS Marketing Consulting


What better recommendation can there be than that of a business that is successful thanks to the exact same advice it specialises in handing down to others? T ere’s an old saying about practising what you preach, and when Andy Sarson was busy working out the best way to build his own marketing consultancy, the answer turned out to be to put his own expertise to good use. T ese days, APS Marketing Consulting is working with businesses


across the region to help them reach that all-important target audience, combining traditional marketing methods with digital and social media and, of course, that tried and tested solution – word of mouth, or referral marketing. Andy said: “Over the past 30 years or so I’ve worked in agencies and


corporate marketing roles, representing some of the biggest retailers and brands, including Peugeot, Cineworld, JD Wetherspoon, Chrysler and Jeep. “When I fi nally made the decision to put the commute and the long hours in the offi ce behind me and set up my own business, I’ll be


58 ALL THINGS BUSINESS


honest, I didn’t really know where to start. I knew how to do marketing, but I didn’t really know very much about how to run a business.” It was mainly through networking that Andy found not only a route to potential clients of his own, but also a pool of talent in other aspects of business that he could call on for advice and guidance and a listening ear when he needed to bounce around new ideas. He already knew that those one-to-one


conversations and taking time to build up relationships was the way forward, and that was cemented when he was approached to deliver training workshops on Asentiv’s referral marketing programmes that support growth through building better and stronger business relationships. T e involvement with Asentiv not only enhanced


the off ering of APS Marketing Consulting, but in becoming a qualifi ed trainer, Andy also built on his own skills base, adding learning and value to himself as well as his clients. “Getting involved with Asentiv was a big step in the right direction for me because it was not only a continuation of everything I’d been doing for many years, but it was also passing on to others something that I had seen work for me in my business,” explained Andy.


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