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The Apertus Group


Short-term option drives customer traffic


Some business innovation is years in planning and development, some ideas come out of nowhere and turn out to be one of the best things you’ve done in years. Our 12-month vehicle leasing and rental scheme would certainly


fall into the latter category. We were considering, last year, how people would be feeling about


Grant McKenna The Apertus Group


committing to a two or three-year lease deal when there was so much uncertainty around and no one was keen to be tied into anything, and we just asked ourselves why we couldn’t reduce our lease terms. T e way we did it was by putting together a list of vehicles for


customers to choose from. Rather than coming to us with their own preferences and asking us to source a vehicle for them, we were able to give them the option of looking through our list, usually around 50 vehicles, and as long as they were happy to choose one of those, we


could off er them excellent terms. Automotive is one of the fi elds in which we have


extended our range over recent years. We started off as energy specialists, using open and honest procurement and collective buying power to get the best deals to save our customers money on their utility bills. Our experience, combined with our knowledge of how markets work and the level of trust we have built up over the years, were subsequently applied to print, telecoms and automotive procurement, expanding the service we could off er to our existing customers while also attracting new ones. We’ve always been determined to do things


differently. I insist upon transparency, honesty and openness, so the client knows they’re getting the best possible deal and we know that we’ve done the best we can for them. At the same time, as we as a business worked hard to adapt to the


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ALL THINGS BUSINESS


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