FEATURE Cygnus Steering a

course through a changing landscape

Martin Carmody Managing Director at Cygnus

How a business and brand reacted to the challenges imposed by the COVID-19 pandemic will play a major role in how it is able to perform in future – was it agile and adaptable enough to ride the crisis? For creative and digital agencies, the response had to come from two fronts. Agencies had to get their own houses in order while at the same time ensuring their clients could react quickly and appropriately to a sudden change in business practice. Martin Carmody, Managing Director of Cygnus, a White Leopard Company, in Milton Keynes gives us his take on the past few months - and about pressing ‘a big fat reset button’.

How did the imposition of lockdown affect Cygnus? Fortunately, we were in a good position to adapt at quite a pace. We were able to implement all of our systems and processes remotely and work from the cloud to get the team set up and comfortable working from home. To be honest, as part of our culture we’ve always tried to

encourage working remotely, some people think they need to be at their desks, but that’s not always true. T ere’s something to be said for getting out of the offi ce, absorbing inspiration, meeting people, building relationships and adding valuable thinking time to the day, and what COVID did was cement that kind of thinking. We were in a business centre at Willen Lake and the lease had recently expired and we were fortunate that we had options, which led to a move to Bow Brickhill. T e space is exciting, a rural setting that encourages creativity and collaboration. Currently, we all remain working remotely, this has given us time to create a forward thinking space to invite the team and our partners to work together when the time is right and restrictions allow.

How is that working out for the team? When lockdown happened, we made sure everyone was comfortable working from home, and more recently we made sure the offi ce space was ready for people to come back. Where we had to, we adopted to video calls and made it work, but our core strengths are creativity, digital, video and client services and there’s a lot in there that requires interaction, either within the team or with our client partners.



Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52