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Pay Per Click (PPC)


and Search Engine Optimisation (SEO) How can you get to the top of Google? PPC is a short term but eff ective solution which will get you to the top ‘ads’ section of Google, quickly. Essentially, you pay once someone clicks on your advert and lands on your website. T ere is an important place for a PPC strategy if you want to compete against your competition and don’t mind paying for quick results. T e All T ings Management team fi rstly work on understanding the client’s audience and objectives – then put a plan in place allowing the drive of website traffi c and easy access to contact methods – identifying the audience by using relevant parameters and appropriate keywords. Followed up with carefully written and compelling ad copy, targeted landing pages and ongoing analysis of performance. Clients receive a monthly report detailing where every penny has been spent and the return this investment provides, through conversion tracking. Although the real key to Google success is to organically climb the


rankings of Google with SEO. To do this you will need to follow SEO best practices both onsite and off site to get your site displayed on Google more prominently and more often - without having to pay for each click. SEO is more complex than ever in 2020. It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand. You need to keep track of and understand emerging trends - and this is what we do best.


Video marketing results in 66% more qualifi ed leads


Video and Animation Video marketing helps clients engage with new audiences, grow online brand visibility, improve social engagement and enhance conversion rates. The team’s experienced videographers create content that not only promotes a brand or service off ering, but increases engagement with customers and employees, or celebrates and captures special moments in a company’s journey. With qualifi ed drone pilots, motion animation


specialists and talented video editors, all equipped with top of the range equipment, making up part of the All T ings team - you can be sure your videos will stand out on a crowded LinkedIn feed.


Print Management Print is dying! Oh no it isn’t! Print has been an important part of marketing for many businesses, and the print sector has really embraced technology in recent years. Print can play a vital role in the sales & marketing process, in some cases it is the fi rst impression a prospect has on your business. Our passion and knowledge of print means we can recommend the best solutions and with a team of


ALL THINGS BUSINESS 15


creatives we can also provide the creative design. Our print buying power enables us to work with trade only suppliers, and we pass those savings onto clients, so for businesses that are spending between £5k and £75k a year on print, we are confi dent that we can not only save money on print, but we can inevitably improve the print buying experience. High-quality print still has a role to play in a


company’s brand and All Things Management knows when and where to use printed communications and deliver them in the most relevant and cost-effective way. With a new addition to the team now focused purely on our print management off ering. Chloe added: “T roughout COVID we’ve found


that many of our existing, and now new clients, took the time away from the ‘norm’ to refl ect on how their brand is perceived. We’ve worked on brand refreshes, rebrands, virtual videography, animations and Pay Per Click (PPC) projects with businesses seeing more value in making sure they’re found, when they need to be. Our team of creative digital marketeers are here when you need us, to help connect you to your audience.”


To discuss your marketing strategy further or to fi nd out more about any of our services, contact chloe@allthingsmanagement.co.uk


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