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FEATURE MK Dons


Special offer until the road becomes clearer


T ere is no denying that the 2020/21 season has been a hugely frustrating one for all MK Dons season ticket holders, with spectators only permitted to attend two home league fi xtures prior to Christmas, in addition to a number of games where the club delivered hospitality ‘behind closed doors’. During this diffi cult period, season ticket holders have stood by MK


Dons with an outstanding show of support, with many choosing to leave their payments with the club to help it through the most diffi cult period in their history – proof, indeed, of just how important a football club is to its community. T e good news is that the Government’s roadmap out of lockdown


has provided everyone with confi dence that lives will improve in so many ways, and that includes the resumption of live sport in the not- too-distant future. T e club hopes to welcome supporters back to Stadium MK in time


for the start of the new season, but recognises that supporters will still have several questions, to which no one can provide a guarantee or absolute certainty, such as: will lockdown be removed by August? Could the season be later interrupted by a return to behind closed doors fi xtures? Will social distancing be in place? T at is why MK Dons have made the decision that, for one season


only, nobody will pay more than £230, including VAT, to renew or purchase a 2021/22 MK Dons season ticket, in all areas of the stadium. T is includes those supporters who like to enjoy the comforts of matchday hospitality, such as a delicious three-course lunch in


10 ALL THINGS BUSINESS


Pitchside Restaurant and Bar, and the luxury of seating on the Directors Balcony. T ey will pay just £230 to renew or purchase their season ticket, then as soon as the Government deems it is safe to do so, they can upgrade their season ticket to the full hospitality package for an additional cost, once the Governments plans are made clear. Why £230? Well, that equates to the cost of


watching 23 home fi xtures on iFollow – the EFL’s video streaming service. In the event that there are further disruptions to watching live sport, this guarantees value of being able to watch the Dons from home. MK Dons have been bowled over by the


response to the 2021/22 season ticket campaign which launched at the end of March. T e off er of an adult season ticket from just £19.17 per month - or £10 per home fi xture – is proving to be very popular. Not only have many supporters renewed, but


many former season ticket holders have returned, while many more have purchased a season ticket for the very fi rst time. Andy Gibb, Group Sales and Marketing Director


of MK Dons, said: “We are very much encouraged by the response to our pricing initiative and hope it will provide supporters with the confi dence and clarity to join us as season ticket holders. “T e club’s popular Under-12s Go Free scheme


is also extended to the 2021/22 season, making watching MK Dons an affordable day out for families. “The entire team are looking forward to the


return of supporters to Stadium MK because it has just not been the same without them.”


For more information head to www.mkdons.com, visit the Box Offi ce at Stadium MK or call 01908 622922.


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