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FESPA Preview


Dare to print different this year at FESPA


This year’s FESPA is shaping up to be one of the best exhibitions yet. Divisional director of FESPA, Roz McGuinness outlays what you can expect from this truly global print community. FESPA will take place this year from May 8 to 12 at Messe Hamburg, Germany.


Q The theme this year for FESPA is Dare to Print Different, can A Dare to Print Different is a statement of our confidence in


you explain what this means for our readers? the entrepreneurialism of our global speciality print


community.


The strapline celebrates the innovation in technology and materials, which is at the heart of FESPA, and its role in helping printers to fulfil their potential and differentiate themselves through new products and forward-thinking business models. When printers head to FESPA 2017, we want them to arrive with the ambition to explore and identify something that could expand their business opportunities and give them fresh inspiration. Every feature we are incorporating into FESPA 2017 is designed to show print service providers (PSPs) the many avenues of opportunity available to them, and for them to leave invigorated with new ideas to apply to their business. Dare to Print Different, is a reminder to PSPs across all areas of the industry to stand back and open their minds to the opportunities that exist for them to improve and evolve. We want them to think about the avenues they are yet to explore, to think of fresh ways to be different, to do things in ways their competitors canʼt and move their customer relationships to a new level in the process.


Q Why should P&P readers visit FESPA 2017? What benefits A With over 700 exhibitors covering screen and digital textile


would they gain from attending? equipment, consumables and substrates, FESPA 2017


offers a vast amount for visitors to explore. Looking at textile in particular, there is one dedicated textile hall at FESPA 2017 which will embrace both digital and screen textile printing technologies and applications. Covering apparel, promotional products, garment decoration, soft signage, direct to garment and printed interior décor, there will be a wide range of textile applications to explore. We will also have focused textile printing seminars in our free-to- attend onsite seminar hub, which covers all processes and applications, where


| 54 | May 2017 Roz McGuinness


Visitors at the FESPA Global Print Expo in 2015


visitors can learn how to use the technology and applications they have seen around the show floor to help them dare to print different. This invaluable knowledge will provide added benefits to visitorsʼ time at the show. Sessions include: Digital Textile Workflows, designing for digital textiles – Comparing commercial graphic and textile file differences and Proofing digital textile prints by Scott Donovan, Owner at BleuPrint Creative. A panel discussion titled Textile Printing Fashion Victim or Captain Future – Where do we go now in textile printing? will be hosted by Sonja Angerer, editor of Rrrabbitproductions.


Q What differentiates FESPA Textile, FESPA Digital and FESPA A At this yearʼs show, FESPA Textile, FESPA Digital and


Screen? FESPA Screen are all zones within the main FESPA 2017


show. For instance rather than a separate show this year, FESPA Textile will encompass one hall showcasing both digital and screen textile technology. Similarly, the digital halls will show digital printing and the screen / industrial halls will show screen printing technology. We know that some of our exhibitors located outside of the textile hall will also be showcasing textile printing solutions. For these exhibitors, we are creating a textile trail, so visitors with an interest in textile will be able to see the complete textile offering at FESPA 2017.


Q Would a garment decorator benefit from a visit to each A Absolutely. Regardless of their primary reason for attending


zone?


the show – whether that is to find inspiration for new products, to validate new business ideas or concepts with industry experts and peers, or with the intention of investing in technology – garment decorators will find something in each zone at FESPA that will capture their imagination and set them on the path to exploring profitable new business opportunities.


www.printwearandpromotion.co.uk


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