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Industry News


Karlowsky celebrates 125th anniversary in 2017


T his year sees


development and quality. The name Karlowsky has become renowned as a quality clothing brand in the gastronomy and hotel industry. The highest quality requirements down to the last detail, desire for innovation and safety for people and the environment are values that the company has been believing in for 125 years. The foundation stone for the success story was laid in 1892 by August Karlowsky, who began the trade in selected short articles in Magdeburg, Germany. In the second generation Hermann Karlowsky took the decisive step forward and the one-time retail business developed into a wholesaler with several


Monarch Color


introduces new LED cured offset inks


M


onarch Color Corporation has launched a new


series of LED cured offset inks and already has multiple successful installs printing across multiple offset printing platforms. Jerry Woodall, vice


president of Monarch Color Corporation, said: “The performance has exceeded all expectations for cure speed. Our new LED cured offset inks have reached speeds in excess of 14,000 impressions per hour.” Monarch has tailored these systems to match the wattage output of the various LED units on the market.


www.printwearandpromotion.co.uk of rich history,


Karlowsky Fashion celebrate 125 years


sales network would develop out of this. Since 1990 Thomas Karlowsky has continued this heritage. With it the original portfolio consisting of rubber apron, spray bag and waiter brush was extended by a number of products.


Niels and Thomas Karlowsky


branches whose goods were produced in the company's own factories.


At this time, it could not be imagined that a European-wide


Whether for professional gastronomy, international haute cuisine, ambitious hobby chefs or the rebels of the kitchen, Karlowsky Fashion offers the right product for every occasion. It gives Thomas Karlowsky great pleasure to be able to share his years of experience with his son Niels. Together they use their passion and their know-how so that their work can be continued in the next generations as well as filled with new, innovative and successful chapters.


Two more new members of staff for Stocks


R


ecent recruits to the Stocks team include Chloe Nugent as office administrator and Kai Reynolds as an apprentice engineer.


Ms Nugent works from the Stocks head


office in Leeds and enjoys the variety her new role offers. She is currently learning about the Stocks products and helping to pack and ship new machine orders and spare parts. Andrea Todd, business account manager, said: “Chloe has a can do attitude and that fits perfectly with our team.” Mr Reynolds has joined Stocks as a machine apprentice engineer. Modern apprenticeships offer young people the opportunity to develop on the job skills while gaining industry recognised qualifications. Mr Reynolds is learning how to provide technical assistance, repair and service support on the full range of machines and brands distributed by Stocks. Andrew Stocks, MD, said that Mr Reynolds is proving to be a real asset to the company and is quick and eager to learn.


Mr Stocks added: “As our company grows we are reinvesting in both our systems and our people. We donʼt just talk about providing great products and a great service, we are committed to delivering excellence throughout our business.”


Gift Selection rebrands to Printkick


G ift Selection, a


promotional products distributor for over 30


years, is rebranding to Printkick. Inder Brar, MD of Printkick said: “We are excited about our brand change which reflects our commitment to continual innovation, especially with regards to our online presence. The promotional products market is on the cusp of technological disruption, and Printkick is our vehicle to respond to rapidly evolving end customer demands. “Year on year growth, and changing end customer demands were a major factor in the rebranding. Todayʼs millennial buyers demand a different experience to a traditional B2B selling style. We need to keep one step ahead of customers, competing against the likes of Amazon for a retail-like experience.”


Chloe Nugent Kai Reynolds


Challenge accepted Printkick and its sister websites, currently in development, are designed to provide customers with a flexible, powerful and simple e-commerce platform to order branded merchandise. The fragmented nature of the global promotional products market has hampered many industry efforts to adapt to a digitally driven world. Traditional off the shelf systems struggle to cope with the volume and complexity of data involved in creating personalised items. This, coupled with a lack of consolidated technology including punch-in systems for orders means that email is still the preferred method of order input, leading to double keying and potential inefficiencies in all suppliers and distributors. The data challenge is both an obstacle and an opportunity. Printkick believes that suppliers with unique products and print processes will win out in the long term. Printkickʼs focus on e-commerce as the future of promotional merchandise takes this into account, and it will shortly provide a flexible, design-led solution to end user customers.


May 2017 | 5 |


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