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Industry News


Canon Europe acquires Kite.ly to expand mobile printing capabilities C


anon Europe has acquired Kite.ly, a mobile e-commerce platform specialising in personalised print to enable the company to make image printing accessible to all via any device.


This adds an important new focus area into Canonʼs digital services portfolio, enabling the company to offer an unrivalled print ecosystem.


Alberto Spinelli, senior director of digital services at Canon Europe, said: “Bringing Kite.ly into the Canon group of companies is our latest move to expand Canonʼs digital services offering, by making mobile printing ubiquitous. There is a fast-growing trend of consumers who want to shop for customised products and do it in an easy way from their mobile devices. The


combination of Canonʼs high quality printing technologies and Kite.lyʼs easy-to-use solutions will create an unrivalled portfolio of print products, accessible to customers everywhere through existing and new imaging apps.” Charlie Carpenter, CEO and co-founder of Kite.ly added: “Today is a huge day for the Kite.ly team, reflecting the success of our relentless ambition to deliver a mobile personalised print solution, globally. We are excited to combine our innovative technology platform with Canonʼs digital services portfolio to lead a new print era together. We are inspired that Canon shares our vision to become the internetʼs print button, embedded into any imaging app or website. Kite.ly hosts hundreds of app clients


L-R: Deon Botha, co-founder of Kite.ly, Fionn Concannon, co-founder and managing director of Kite.ly, Alberto Spinelli, senior director of digital services at Canon Europe, Charlie Carpenter, CEO and co-founder of Kite.ly


around the world and together with Canon we will be able to enhance their service, to help them generate new revenue and engage with their users in a much more meaningful way.” The acquisition will also allow Canonʼs B2B partners and customers to explore new business opportunities, while


New retailers and categories join BLEʼs Retail Mentoring Programme


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whole host of new retailers have joined Brand Licensing Europeʼs Retail Mentoring Programme. The mentees on this yearʼs course, which is now CPD accredited, represent numerous retail categories and departments, including buyers, marketers and designers from apparel, gift, toys and leisure. Stand out additions to the programme include: online retailer Character.com, specialist toy buying group Toymaster; fashion and apparel retailers M&Co; one of the largest supermarket chains in the UK, Morrisons; and the UKʼs largest cinema chain Odeon and UCI Cinemas Group.


Anna Knight, BLE brand director, said: “This year, we have worked hard to recruit retailers in new categories and in so doing have also seen growth in the number of designers, marketers and merchandisers joining the programme. Itʼs the most diverse line-up weʼve seen for a number of years. Teams from The Entertainer, Blackpool Pleasure Beach, Halfords, Matalan and Sainsburyʼs Tu are also confirmed for the 2017 programme. Head of licensing at Tesco, Rachel


| 16 | May 2017


Wakley, said: “We are delighted to support the retail mentoring initiative. We have nominated a number of our colleagues to be a part of the programme, as it offers a unique insight into the world of licensing that is impossible to get anywhere else. “As it is an on-going programme throughout the year, the scheme enables participants to experience many different aspects of our industry, as well as broaden their network and experience.” For the first time, the retailers who complete the course will receive CPD accreditation which will help to enhance their individual career paths. The Retail Mentoring Programme is still the only scheme of its kind in the UK. Run as part of BLE, which is organised by UBM and sponsored by the International Licensing Industry Merchandisersʼ Association (LIMA), the programme is designed to give buying and merchandising professionals a deeper understanding of the licensing industry.


Graduates from the 2016 programme include representatives from Marks & Spencer, Halfords, Claireʼs Accessories, ASDA, and Mothercare.


retailers will be able to offer a complete end-to-end online personalised print solution to their customers, both online and in-store. Print service providers will be able to easily plug the Canon-Kite.ly solution into their existing


infrastructures and gain access to new revenue streams.


The Pen Warehouse releases 2017 Pens Galore Catalogue


The front cover


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ens Galore 19, the latest edition of The Pen Warehouseʼs comprehensive catalogue, is out now. It boasts Europeʼs widest range of promotional writing instruments with over 450 products available.


This year sees the expansion of The Pen


Warehouseʼs aluminium ballpen offering, with many new lines introduced in the best-selling Electra Ballpen range. The Electra Satin Grip Ballpen has a premium look and feel, while the Electra Noir Ballpen has a high gloss finish in a range of daring colours.


Other new products include the incredible Match Ballpen with unique coloured engraving, and the beautiful Bella Touch Ballpen with touchscreen stylus. The Pen Warehouse is also offering a new selection of Hauser products, representing over 80 years of German writing instrument manufacture.


www.printwearandpromotion.co.uk


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