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THE BIG INTERVIEW


GLI: all about the customer


GLI’s name is now a byword for regulatory compliance and standards. Casino International caught up with GLI’s EMEA MD Martin Britton to find out more about the company, how they work and what matters to them.


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GLI South Africa staff


ew companies enjoy the kind of reputation that GLI has earned, becoming a near-byword for the role they fulfil in gaming jurisdictions worldwide. It’s a reputation the company rightly cherishes, as in the regulatory compliance field


mistakes cost clients time and money. Martin Britton, Managing Director at GLI for the EMEA region, talked to Casino International about the company’s work.


Casino International: What’s the structure outside of North America for GLI? Martin Britton: We have eight offices in various locations across Europe and South Africa, along with four offices in the Asia/Pacific region, and four offices serving the Latin American and Caribbean sector. My responsibility is EMEA. In each office we have dedicated teams serving clients in the region; we have various expertise in multiple locations. So, the objective is to fulfil the client’s needs from whichever lab or office is suitable for them from a geographical perspective or from a language perspective.


CI: Are your regional offices comparable to your Vegas facility in terms of size and offering – or does the existence of Point.Click. Transfer.® mean the bulk of actual physical work is in North America? MB: With 340 staff, GLI’s EMEA offices are probably larger than our competition on a global basis. Coupled with our size and expertise is our staff’s ability to communicate with clients in over 42 different languages. Scale is key to what we do in providing mass resources to allow rapid delivery times to our clients. If a customer used Point.Click.


Transfer., it would automatically come through to maybe a lab in Europe if they’re looking for a European


40 JANUARY 2019


jurisdiction or perhaps South Africa. Our focus is Europe and Africa in terms of certifications we provide, but if someone wants to go to California, Macau, or Singapore, we can facilitate them from our European offices. What we’re looking for is to help our clients in whatever language they might be speaking, and in whichever jurisdiction they need. We just want to make sure that we can accommodate them in the best way possible. Time zone is quite critical too; a European client may only have a one-hour time difference to an African country, so you can fulfil their needs by talking to them during their business day and executing the work.


CI: There is a ubiquity about GLI now, your name is a byword for regulatory compliance in gaming; you’ve become the Hoover of gaming! MB: Our clients are everything to us, and the help we provide to regulators is crucial; we’ve got a valid role to play in terms of being an independent lab with generic views of gaming, whether it’s technology or regulation, we’ve got an unbiased view of the world. Building our credibility globally has been our challenge; I think if anyone wants to talk about compliance we’d like to think that they can call, and we can help. Our aim is purely to help the industry, whether it is technology or regulation, that’s our game plan. We are a global player, accredited in 475 jurisdictions across the globe; our main focus is those clients and regulators.


CI: It’s interesting that you have to be entirely on top of both technology and regulatory to really be effective because technology moves so much faster than regulation, and you can have such a positive influence on the regulatory side. MB: One thing is looking at a regulation so it is technology- proof; when we look at GLI standards, for example, which could be adopted for use by anybody, we try to make them technology-proof. But we do support a lot of regulatory bodies where needed about new technology, or we may be at a regulatory conference and we’ll just give a half-day session on topical subjects like artificial intelligence, loot boxes,


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