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Quintet stands for the idea thathuman beings can achieve extraordinary things, and true harmonywhen they align behind a commonpurpose


JAKOBSTOTT QUINTET PRIVATE BANK


“Where there is disruption there is opportunity, as investors typically underappreciate thedurationor magnitude of change. The thematic approachallowsus to findsources of growth andavoidstructurally shrinking industries,” addsMr Thomas. Sustainability considerations play


a key role in identifying winning businessmodels of tomorrow. The bank’s four broad investment themes, ‘Green Transition’, ‘Future ofHealth’, ‘Changing Consumers’ and‘Technology Disruption’ are closely connectedanddrivenby environmental, social, technological andregulatory changes. In addition,ESGandsustainability


considerations areembedded in every stage of Sarasin’sthematic investment process, fromidea generation to portfolio reporting.ET


BEST BRANDING IN PRIVATE BANKING QUINTET PRIVATE BANK


Quintet PrivateBank, knownas KBLEuropeanPrivateBankers until early this year, is notnewto transformationsandrebranding. Founded in 1949 inLuxembourg, the bank has expandedacrossEurope through organic andinorganic growth since the 1980s, changing itsnamefromKBLtoKBLEuropean PrivateBankers in 2008, to reflect its pan-European visionandlocal roots. Quintet defines itself as “Europe’s


only network of boutique private banks,buildingonthe heritage andtrack record of strongdomestic brands, with deep localknowledge andcross-border expertise”. Owned by PrecisionCapital, an investment vehicle forQatar’s royal family, today Quintetoperates in 50 cities across Europe. ‘Quintet’ draws inspiration from


classical music.“Quintet stands for the idea thathumanbeings can


60 GLOBAL PRIVATE BANKING AWARDS 2020


achieve extraordinary things,and true harmonywhen they alignbehind a commonpurpose,whether that is in the context of a musical ensemble or a private banking business,” explains JakobStott, groupCEOat Quintet PrivateBank Partnership andcollaboration are


key brandvalues, as the bank aspires to be “themost trusted fiduciary of familywealth”. “Our purpose explainswhywe


are in business andwhatweseek to achieve. It informs our brand, reminding us every daywhowe areandwhoweaspire to be. That is reflected in our culture of partnership.” The bank’s leaders act as role


modelsand“incentives, rewardsand performance reviewsall take strongly into accounthowwebehave,” adds MrStott. Putting clients’ interests first and


working together to achieve that goal is the brand’s promise. “By explicitly making that promise, the cost of not deliveringwould behigh,” he says. The bank partners withWest-


Eastern DivanOrchestra,which gathersmusicians fromacross the Middle East,embracing their differencesand representing this partnership mindset. Our judges, led by branding


strategistHelenWestropp, rewarded Quintet for its distinctive brand values, culture,andstory-telling behindthe brand.ET


BEST PRIVATE BANK FOR MILLENNIALS COUTTS


HavingsheditsAsianandSwiss businessesdueto grouppriorities, the 328-year old privatebanking business ofCoutts stillhasglobal ambitions for servicingclients.“We areascommittedasever to growing ourinternational clientbasefor their UKneeds,” says thebank’sCEO,Peter


Flavel.“This iswhereweexceland have theexpertise theyseek.” Behindthe scenes,MrFlavelhas


beenworkingcloselywith thebroader NatWest group,whichitmergedwith in 1920. “It’s terrific to see the high level ofnewprivatebankclientsnow comingfromourNatWestcommercial banker referrals,”hesays. In addition,Couttshasbeen


strivingto revitaliseits investment proposition,passingoncost savings to clientswhichhave resultedfrom buyinginnewtechnologytoimprove efficiency. Butperhaps themostinteresting


factor in thebank’sdevelopment hasbeenhowithas attractedanew generation of clientsdespiteits old school ethosandimage. “I’mnotsure thereisaprivatebankwhichismore traditional thanCoutts globally,”says MrFlavel. “What that perceptionmisses,


however, isoneof the reasonsCoutts hasbeensuccessful for so long.We wereinnovative fromourbeginning.” Thelatestwave of this innovation


has involvedahugechangeinhowthe brandhasbeenmarketedto clients, recognisingthat the sources ofwealth creationhavechangeddramatically. “Weareadaptingto thesechanges,


andwenowhavespecific teams andadvisersdedicatedto e-gaming, influencers,newmedia,VR/AR [virtual realityandaugmented reality]andthe like,”hesays. “I amcommittedto ensurethatwe remainrelevant toourclientsandthe aspirational brandthat isCoutts.”YB


BEST PRIVATE BANK FOR GROWTH STRATEGY BANCA GENERALI


Last year Banca Generali posted its best financial results in its history. Client assets surged by 15 per cent to €69bn ($81.5bn), fuelled by more than €5bn in net newmoney and remarkable asset performance,while


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