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Customers are looking to diversify towards gold, international equities andreal estate as lowinterest rates are expectedto prevail in the near future


JIRAWATSUPORNPAIBUL KASIKORNBANK The bank has recently created an


exclusive client servicemodel called ‘diamond team’. Themodel, run by senior bankersandsupportedby investment andfamily office advisers, transactors andclient service providers, aims to deliver one-stop, customer-friendly solutions to meet clients’wealthmanagementand succession objectives. In addition, private banking


clients can benefit fromaccess to many sectors beyondfinancial serviceswhere the Fubon Grouphas a presence, such as telecommunicationsand media, the arts andentertainment, luxury property development,and charitable endeavours.PG


BEST PRIVATE BANK IN THAILAND KASIKORNBANK PCL.


Kasikornbank’sapproachto private bankingisbasedontheconcept of ‘PerfectWealth’, orwealth thatcomes fromthe “thehappiness ofaworry- free life”.Assuch, its productsand services aredesignedto free clients fromanyfinancialburdens. Astrategic alliancewith


Switzerland’sLombardOdier allows Kasikornbankto provideablend of localbest practicesandglobal expertise.Today, thebankoffersThai clientsawiderangeof servicesand investment solutions in linewith international practices, including risk-basedasset allocation,open architecture,familywealth planning, andothers. Althoughthe digital transformation


of Thailand’s privatebankingsector is remarkable, Thai clients still rely heavilyonpersonal services provided bystaff.Kasikornbankhasfocused effortsondeliveringasmooth transition intothedigitalworldfor its clients, withoutlosingsight of the level of serviceandhumaninteraction theyexpect.


48 GLOBAL PRIVATE BANKING AWARDS 2020 “Aperfect blendbetweenthe


traditionalanddigitalworlds, aswell as the integration of international standardsandThai-style serviceis the realuniqueness ofKasikornbank,” explains JirawatSupornpaibul, private bankinggrouphead. Asaresult ofCovid-19, thebank


has reviseditsadvice, productsand services, includingthe integration of its digitalchannels tosupport the wayitconnects with clients,and theconstantmonitoringofmarket movements,adjustinginvestment recommendationsaccordingly.“All in all,wewould likeclients to feel that wearehereandalwayskeepaneyeon everychangeandtrend,”hesays.PG


BEST PRIVATE BANK IN TURKEY AKBANKPRIVATE BANKING


Foundedin 1948,Akbankisoneof the largest players in theTurkish banking sector. In 2018, the privatebanking division joined forces withAkAsset ManagementandAkInvestment, to provide privatebankingand investment services under thename AkbankPrivateBankingandWealth Management. In order toadapt the latest


developments in digital technology forwealthmanagement,Akbank has redesignedits processes. Itsnew businessmodelis reflectedinanew human-focusedandtechnology- drivenbranchmodelwhichcombines bothphysicalanddigital elements. Since the start of the pandemic, Akbanktookproactivemeasures to protectemployeesandcustomers andguarantee business continuity. “Thanksto the solid technology platformandexistingbusiness model, all privatebankers areable to serve [clients] remotely, viaonline transaction platformsandonline meetingtools with their iPads,” says AlpKeler, private bankingandwealth managementexecutive vice president.


Importantdevelopments in 2019


includedthe creation ofastate-of-the- artmobile investment experience for clients, the further digitalisation of investment sales processes,andthe development of innovative products aimedat maintainingleadership in investment services.Thenew AkbankMobil allows clients to see theirportfoliosandeasily invest in currencies,gold, equities, global sovereignandcorporatebonds,and mutual funds. “With the experiencewehave


gainedduringthe pandemic,we will continue to increase our digital offeringsandenhance customer service usingthe opportunities providedbytechnologyand digital banking,”headds.“We see digitalisation asanopportunity to improve clientengagementandoffer newproductsandservices.Wewill befocusingoninnovationwhichwill contribute to greater efficiencyand stronger client relationships,”Mr Keler adds.PG


BEST PRIVATE BANK IN UKRAINE ALFA-BANK UKRAINE


DespitemuchcriticismofUkraine’s bankingsystem,especially for corruption, the quality of service in privatebankingoperationscan sometimesexceedinternational standards, believes Rafal Juszczak, generalmanager, Alfa-BankUkraine. At hisbank,for instance, customers


haveaccess toapersonalbanker roundthe clock, withouthavingto makeanappointment inadvance. “Formost of the globalbanksthis operational servicelevel is all but impossible,”hesuggests. With theexpectationsofwealthy


Ukrainians, all ofwhomwould havehadexperienceofWestern institutions, growingquickly, Alfa- Bankhasdevelopedarangeof services, fromfinancial instruments


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