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transparency, explains Thierry Vallet, general manager at AfrAsia Bank inMauritius. The institution has also launched


a ‘premium service hub’ providing rapid service for the daily banking needs ofHNWindividuals,while in-house expertsnowoffer daily market updates, covering key investment ideas and themes. Over the past two years, the


bank has also introduced various initiatives to boost employee satisfaction, improving areas such as ‘trust in senior leadership’, ‘employee recognition’, ‘training and development’ and ‘pay and benefits’, reaching an employer net score of 80 per cent and greatly increasing its employee engagement score, whichwas one of lowestamong local companies in 2018. AfrAsia targets both local and


internationalHNWandUHNW individuals, with a preference for south and east Africa, as well as European residents on the international side. “AfrAsia is first and foremost a


bank created by entrepreneurs, for entrepreneurs,” explains Mr Vallet. Since entrepreneurs have complex requirements that change over the lifecycle of their businesses, they often need guidance on both personal and business assets. “A deep understanding of our


36 GLOBAL PRIVATE BANKING AWARDS 2020


clients’ needs has enabled us to combine our key strengths in both private and corporate banking to deliver a holistic solution. This is what our clients value.” ET


BEST PRIVATE BANK IN MEXICO SANTANDER PRIVATE BANKING


Santander Private Banking has built a strong presence in the private banking sector across Latin America and Europe. During 2019, the bank’s main


strategic focuswas on organic growth around five key priorities: the launch of a global value proposition; strong value-added product offerings, ranging fromtailor-made structured products to alternative investments and solutions; a unique and global offering for UHNWI; further digital transformation; and the strengthening of their global brand as one that connects with clients and represents the firm’s values. “Also, our close collaboration


with Santander Asset Management in Latin America has driven us to further develop our ESGoffering for private banking clients, showing our full commitment to sustainable investments,” says Víctor Matarranz, global head of SantanderWealth


Management&Insurance. The Covid-19 outbreak has not


changed the bank’s plans for further growth. Business continuity plans during the pandemic proved successful, allowing the bank to carry out day-to-day transactions without lowering standards. If anything, the pandemic has accelerated the bank’s digital transformation, examples ofwhich include the implementation of developments in client onboarding and cybersecurity measures. The private bank recently


launched its ‘All Access’ global platform,which takes advantage or its presence in 10 different markets. “This global offer, alongside our focus in the private wealth segment and an increase in value added solutions, gave us a unique position in Latin America that our clients appreciate and value,” Mr Matarranz adds. According to Guillermo Barreyra,


head of Santander wealth management and insurance in Mexico, key drivers behind business growth in this market were the introduction of a totally renewed commercial systemwhere product and commercial areas converge with commonstrategies, objectives and budgets, the strengthening of their UHNWsegment, and a more robust product and service offering.PG


AfrAsia inMauritius sees itself as a bank created by


entrepreneurs for entrepreneurs


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