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Our first prioritywas and is the health of our clients and staff and,meanwhile, safeguarding the continuity of our service


LÉONWIJNANDSS ING


estate investments, as well as legal and product management concerns. Recently the bank launched a


newsubscription channel focused on clients’ wellbeing, offering information on healthcare, disease prevention, nutrition and healthy lifestyles. “As a leader in the private banking business industry, we take pride in creating newtrends through consistent innovation and effort,” Mr Chung adds.PG


BEST PRIVATE BANK IN LUXEMBOURG; BEST PRIVATE BANK IN THE NETHERLANDS ING


ING launched its private banking service in 1998, making it the youngest private bank in the Netherlands. Being part of a global banking group,however, has given ING Private Banking a great platform for growth. The bank prides itself on having


clients’ aspirations as the starting point ofwhat they do,whether the interaction is digital, remote or face- to-face. Next to a strong ‘humantouch’


approach, there has been an increasing focus on the bank’s digital capabilities in recent years, which has proved crucial during the Covid-19 crisis. “Our first prioritywas and is


the health of our clients and staff and, meanwhile, safeguarding the continuity of our service. Our digital capabilities really helped us here in providing a seamless experience,” says Léon Wijnands, head of private banking and wealth management in the Netherlands. The bank’s ultimate goal is to


reinvent the concept of private banking and set a newindustry standard through creating a “truly seamless omnichannel


34 GLOBAL PRIVATE BANKING AWARDS 2020


private banking experience”. The development of propositions such as ‘forward planning’, ‘digital investment proposal’ and the ING investment app, are contributing towards delivering those ambitions. “Data helps us to get better


understanding and clear targeting. Digital helps us to serve our customers in theway they prefer. And last but not least the quality, expertise and customer centricity of our people is highly appreciated by our clients. That iswhy they entrust us with their business,” adds Mr Wijnands.PG


BEST PRIVATE BANK IN MALAYSIA; BEST PRIVATE BANK FOR ISLAMIC SERVICES MAYBANK


Client-centricity is deeply entrenched inMaybank’s mission and strategic plans. The bank, Malaysia’s largest by market capitalisation, views its private banking arm as more than just an investment solutions provider, but also a wealth partner for clients across the region. Astrong brand name and


good reputation have been key contributing factors to the bank’s growth in 2019, as more private banking customers see the firm as a trusted partner to manage their wealth aspirations. According to Carolyn Leng,


head ofMaybank Private Malaysia, another crucial driver of growth has been the bank’s ability to deliver “newinnovative products, investment opportunities and differentiating propositions” to their clients. As an example, the bank granted clients exclusive access to investments in IPO financing through Lombard. The launch of newproducts has also contributed to the rise in assets


under management.Maybank Islamic, for instance, launched the Maybank Global Mixed Asset-I Fund in 2019. The Covid-19 pandemic has


changed theway the bank engages with clients and has also accelerated the adoption of technology, with advisers quickly switching to videoconferencing to keep in touch clients. “The newrestrictions did not stop them fromcontinuously engaging with our clients, to update them on the market, as well as to discuss investment portfolio strategies,which is key during this time of market volatility,” she says. Looking forward,Maybank


Islamic will continue to aspire to be the leading bank in the Islamic wealth management space in the Asean region. “We will continue our product


innovation to provide a full suite of Islamic wealth solutions offering and improve our infrastructure, especially on Islamic wealth digital banking. As forMaybank Private, we look to offer more access to sukuk and Islamic offerings, as well as improve our Islamic wealth solutions,”MsLeng adds.PG


BEST PRIVATE BANK IN MAURITIUS AFRASIA BANK


The creation of a dedicated wealth management department, the expansion of its talent pool, with recruitment of “key and knowledgeable” private bankers, as well as the upgrade of existing systems and processes, were some of the key initiatives that helped improve client service at AfrAsia Bank,which attracted significant net newmoney last year. These initiatives have translated


into more tailor-made and innovative banking and investment solutions, enhancing risk and cost


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