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REGIONS EUROPE


Stimulatingmedtech M


INTERVIEW: GEORGROSE


CHAIRMAN OF THE EXECUTIVE BOARD AT STIMULATE PROFESSOR GEORG ROSE TELLS WENDY ATKINS HOW MEDICAL INNOVATION PUT MAGDEBURG ON THE MAP


edtech innovation is all about collabo- ration and working with global part- ners. In Magdeburg, the state capital of


Saxony-Anhalt in Germany, the ‘Stimulate’ research campus is bringing together public and private partners to drive inventions that can become commercially successful. “Stimulate was established as one of nine


CURRICULUMVITAE GEORG ROSE


2006 Otto-von-Guericke-University Chair for healthcare telematics and medical engineering


Previously Philips Research Laboratories


researchcampuses in Germany. They are funded by the German Federal Ministry of Education and Research and aim to link the expertise of public and private partners to enhance innova- tion,” explains Professor Georg Rose, chairman of the executive board at Stimulate. “Magdeburg has a long track record in


imaging. We wanted to build on this with a research campus bringing together industrial and academic partners to research innovative, image-guided, minimally invasive techniques for diseases such as cancer, andcommon neuro- vascular and cardiovascular conditions. As a result, we started Stimulate as a solution centre for image guided local therapies with a set-up phase in 2013 before ramping up fully in 2015.” Since it was set up, Mr Rose says Stimulate


has helped boost Saxony-Anhalt’s profile as a location where innovative products and tech- niques are produced through the development of start-ups and the establishment of firms in the Magdeburg Port of Science. “We strengthened our standing further in


March 2020 with the completion of a new building in the Magdeburg Port of Science,” says Mr Rose. “This 3300 sqmresearch campus includes 1200 sqmof laboratory space with a total of 17 state-of-the-art labs.” He adds that Stimulate has encouraged


infrastructure development in the region. “The Stimulate research campus initiated and pro- vided the impetus for the central vision of establishing the Magdeburg Port of Science as the Medical Engineering Science Harbour (Mesh). Within Mesh, partners from science and business aswell as spin-offs and established firms, are creating a new kind of cooperation


INTERNATIONALISATION IS KEY TOUSSECURINGOUR MARKETPOSITION


84


based on synergies,” he says. “This is enhanced by co-working spaces, as


well as methods and services that encourage an ecosystemthat supports creativity, problem solving, innovations and startups — all of which are attractive to young employees and graduates.”


International partnerships In addition to establishing local links, Stimulate has been developing international partner- ships — particularly with the Athinoula A Martinos Center for Biomedical Imaging at Harvard Medical School in the US. “As a result of contacts that we established


with Harvard Medical School in 2017, two of our experts were posted to the US to expand their knowledge of the technical development and implementation of special [magnetic reso- nance tomography]components called RF coils. The result of their stay was a functioning proto- type of a special RF coil for paediatric applica- tions,” explains Mr Rose. The two institutions signed a long-term col-


laboration agreement in June 2018.“We agreed a scientific exchange programme in which sev- eral renowned scientists fromBoston will come to Magdeburg,” says Mr Rose. “Additionally, joint projects with a focus on minimally inva- sive diagnostics and therapy are planned. Plus, the deal includes opportunities for student exchanges.” He says cooperation with other organisa-


tions around the world is crucial for sharing expertise and optimising resources. “Medical technology is a global growth market with a high rate of innovation. German medium-sized companies have been able so far to secure com- petitive advantages due to the strength of their innovation. Because of sharply increased com- petition and cost pressures, more stringent regulatory requirements and new challenges posed by digitisation, the industry is currently undergoing a profound process of change, par- ticularly in Germany and Europe,” he explains. “Internationalisation is key to us securing


our market position. Positioning ourselves in the world’s largest market — the US — is also necessary in order for us to remain competitive in the long term.”■


In association with Investment and Marketing Corporation (IMG) Saxony-Anhalt.Writing and editing were carried out independently by fDi Intelligence.


www.fDiIntelligence.com December 2020/January 2021


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