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FDISTRATEGYAWARDS 2020


“CATALONIA AND BARCELONA ARE ONE OF EUROPE’S PREFERRED LOCATIONS FOR FOREIGN COMPANIES DUE TO A UNIQUE COMBINATION OF MANUFACTURING ACTIVITIES AND TECH HUBS, STRONG INFRASTRUCTURES, CREATIVITY AND INNOVATION, AND TOP


range from €250,000 to €1m, and are made together with other private inves- tors — and therefore can be at least dou- bled. Berlin has certainly established itself as an ideal financial centre for future investors.


TALENT AVAILABILITY” Joan Romero, CEO, Catalonia Trade & Investment


Incentives Catalonia Trade&Investment Catalonia facilitates inward investment through a variety of incentives, from grants to trainingandtax reductions.The region has a generous tax rate for expats, in addition to an attractive tax deduction scheme for RDI activities. The region encourages foreign talent through the issuance of permanent ‘golden visas’ for non-EU-residents who buy real estate worthmore than €500,000. Catalonia Trade and Investment


offers an incentives programme for high-impact business investments, where grants of up to €200,000 can be awarded for job creation projects, indus- trial investment projects and for the cre- ation new R&D centres. In addition to this, the agency provides a service to directly support organisations with their projects and to ensure all proce- dures are as streamlined as possible.


Digitalstrategy Wallonia Export-Investment Agency Wallonia, located in the south of Belgium, has a diverse range of digital activities. Theirwebsite includes a locali- sation tool, which facilitates the setting up of new activities in the region. Social media is used to boost the region’s visi- bility and drive traffic to their website. The Wallonia Agency uses short movies to promote the region, which are shown at trade shows and on social media. It is now developing VR movies to promote the region to the digital industry. The judges were also impressed with Wallonia’s use of a network of ambassa- dors to promote the ‘Wallonia.be’ brand through blog posts.


Infrastructure AttrACT and Invest in Lombardy Lombardy, in north-west Italy, together with Milano and Cortina d’Ampezzo (Veneto region) were chosen as the host cities and regions for the upcoming 2026 Winter Olympics. This is an incred- ible infrastructure opportunity for the


region, with reported investment of €350m. This project follows a strong trend of infrastructure development in the region, with numerous completed highways and extensions of the Milan subway line. The region has also invested €1.5bn in the reconversion of the former World EXPO Milano 2015


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site. It is hoped that this facility will be converted into an ‘innovation ecosys- tem’ bringing together science, technol- ogy, education, research, creative and commercial activities. It is positive that many of the region’s infrastructure investments have a focus on reuse and refurbishment, reducing the impact on the environment.


Softpower NRW.Global Business Germany’s North Rhine-Westphalia region displays an impressive ability to shape and attract foreign investment. The region has established a strong inter- national network through offices in China, India, Israel, Poland, Russia,South Korea, Turkey and the UK. The agency also exhibits at international property and industry shows to directly communi- cate with investors. NRW.Global actively informs and consults potential investors regarding growth opportunities in the region, and many investment decisions are influenced by this information and support. The IPA’s staff keep in regular contact with industry leads to provide updates and sustainconversations. NRW.Global recently influenced the


expansions of three major Chinese digi- tal companies: Oppo, Vivio and Xiaomi. The region offers a strong market, high purchasing power and a supportive industrial environment, making it an increasingly attractive market for Chinese technology companies. More than 20,000 international companies control their German/European opera- tions fromNorth Rhine-Westphalia, and the region is China’s top investment location in Germany.


Marketingslogan City of Reykjavik Reykjavik impressed the judges with their short and impactful slogan: “Reykjavik—pure energy.”


Vision Spri SA—Invest in the Basque Country The Basque region in northernSpain has a clear vision and recognises its long his- tory as one of the most powerful indus- trial areas in Europe. It has cemented a strategy of the ‘Four I’s’: investment, industry, innovation and internationali- sation. The region is committed to remain-


ing a competitive location, with a strong talent pool of highly productive workers and high standard of living. The Basque Country recognises its strengths, adver- tising itself as an ally where ‘smart inno- vation, clean energy and advanced man- ufacturing meets’.■


www.fDiIntelligence.com December 2020/January 2021


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