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SPOTLIGHTONTSHWANE ADVERTISEMENTFEATURE


being a world-class manufacturer of cars, buses and trucks and account for 40% of South Africa’s automotive production. We are home to over 30 JSE listed large companies. We are the country’s foremost knowledge centre with an impressive concentration of academic, research, technology and scientific institutes and we are perfectly situated to pro- vide access to regional markets in Sub-Sahara Africa and the world” he explains. South Africa’s brand as an investment


TSHWANEREADY FORBUSINESS UNUSUAL


South Africa’s bustling capital city, the City of Tshwane is ready to reignite its investment drive after a difficult period brought about by the COVID 19pandemic. Tshwane is situated in the province of


Gauteng, the economic centre of South Africa is home to a diverse economy that includes the growing automotive sector, aer- ospace and defence, tourism and agro-pro- cessing. It is also close to the country’s major mining centres making it a key centre for mining beneficiation. The Tshwane Economic Development


Agency (TEDA) is charged with the task of attracting investors into the City of Tshwane. The agency has reported major successes in the past three years including securing R10bn in investments into the city, facilita- tion of 7260 job opportunities and assisting over 80 Tshwane-based companies with export development. TEDA CEO, SollyMogaladi believes the city


has a lot to offer investors and the global busi- ness community and is one of the best invest- mentdestinationoptions for investors seeking a complete investment destination to grow their businesses. “COVID 19 had a devastating effect on


global economies, particularly those in the developing world, and to make matters worse for South Africa, it came at a time when our country was already grappling with a con- tracting economy, however, we believe that


“WE ARE THECOUNTRY’S FOREMOSTKNOWLEDGE CENTRE WITHANIMPRESSIVE CONCENTRATION OF ACADEMIC, RESEARCH, TECHNOLOGYAND SCIENTIFIC INSTITUTES”


the country and the city offer solid offerings to prospective investors. We should all begin to earnestly start rebuilding our economy and we are certain that our investment case is solid” he says. Tshwane is mainly known as the seat of


South Africa’s government. It’s home to 134 embassies and 30 international organisations making it second only to Washington DC in the concentration of the diplomatic and for- eign missions. But there is more to the city than being home to government and diplo- mats, the city has impressive industrial cre- dentials that include well-developed aero- space and defence industry and a growing automotive sector. TEDA’s Trade and Investment Executive,


Karin Liebenbergbelieves Tshwaneis a proven bet for potential investors. “Tshwane as an investment destination like no other, it pro- vides many advantages for investors who are considering expansion into new economies. Nota lot of cities canboast thecombination of factors thatmake Tshwane a good investment contender. We are globally recognised for


destination may have suffered reputation damage over the past years leading to investment grade downgrades but Mogaladi stresses that South Africa has the capacity to turn the economic tide around. “As TEDA, we are acutely aware of the difficulties and chal- lenges impacting our economy, but we are also confident of our investment offering. In the past year, R2,1 billion investment com- mitments into Tshwane were made, and we also have a solid investment pipeline over the next few years. We have exciting upcom- ing projects including the Tshwane Automotive Special Economic Zone (TASES), an automotive component supplier indus- trial park in partnership with the provincial and national government that will play a sig- nificant role in bolstering investment, exports and job creation in the South African auto- motive sector and the Tshwane Freight Terminal and Logistics Hub project, an inter- modal facility that is expected to contribute an estimated R4,4 billion in additional tax revenue to the economy, R5,4 billion in household income, mainly in the surround- ing communities and 2 000 jobs. This is an indication that investors have confidence in the country and the city” he says. To aid investorsand prospective investors,


TEDA offers and comprehensive a suite of activities that helps them navigate govern- ment processes, approvals, incentives, fund- ing and other services. TEDA also facilitates engagements between the City of Tshwane and the investor community. Though the economic lockdowns stopped a lot of invest- ment promotion programmes, TEDA contin- ued to provide these services throughout the COVID 19 period. “We quickly understood that COVID 19


would have a big impact on investors and we activated our alternative plans so we could continue assisting our investors. It is at this period of uncertainty that our investment stakeholders needed us most” says Karin. To find out more on Tshwane’s


offerings, visit www.teda.org.za and www.discovertshwane.com


Sponsored by


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