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AMERICAS CITIES OF THE FUTURE REGIONS


trial company, created 150 new jobs in the city the same year. In response to the coronavirus cri-


sis and the shift to online engage- ment, Cinde organised a virtual job fair to promote more than 3000 posi- tions available at multinational com- panies (MNCs), and has focused on the development of tech, soft and lan- guage skills needed byMNCs that are growing in the city. Cinde uses artifi- cial intelligence to launch marketing campaigns based on geofencing, lookalike investor profiles, behav- ioural data and whitelists for precise targeting, and uses machine learning for content marketing to send rele- vant articles to targeted companies. Cinde redesigned the Costa Rican Investment website in 2020 and added interactive data points with geolocation information on compa- nies, the educational ecosystem, free trade zones, and the energy and con- nectivity grid, so that investors can gain a deeper understanding of such features in the city and the country. With its eyes set on the next level


of development, the municipality of San José is also developing an innova- tion district called T24, which will host national and overseas compa- nies that specialise in technological innovation.


GreaterMontréal Greater Montréal comes fourth in this year’s FDI Strategy category. Eco- nomic development agency Montréal International (MI) offers investors per- sonalised, free and confidential ser- vices, which include operational advice, in-depth advice about govern- ment programmes, financial and tax incentives intended for foreign busi- nesses, and an introduction to the city’s business network. An MI survey in April 2020 found that 62% of for- eign subsidiaries in Montréalplanned to maintain their investment despite Covid-19, so the organisation has put great effort into its expansion and retention activities focused on for- eign subsidiaries. In response to the pandemic, MI has moved meetings from face-to-face to online, and replaced its traditional tours and mis- sions with virtual experiences. The agency encourages the use of green energy and promotes Québec’s


June/July 2021 www.fDiIntelligence.com


TOP25 AMERICAS CITIES OF THE FUTURE 2021/22 – FDI STRATEGY


RANK CITY 1 2 3 4 5 6 7 8 9


10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25


STATE New York


Mississauga San José


Greater Montréal Savannah Atlanta Chicago Bogotá Tampa Raleigh


Richmond


City of Brampton Jundiai


Plattsburgh Medellín


Cincinnati Orlando


Vancouver Guadalajara


Columbus Region


Edmonton Met Region Cali


Barranquilla City of Surrey Pittsburgh


New York Ontario


Costa Rica Québec Georgia Georgia llinois


Bogota DC Florida


North Carolina Virginia Ontario


São Paulo New York


Municipality of Medellín Ohio


Florida


British Columbia Jalisco Ohio


Alberta


Valle del Cauca Atlántico


British Columbia Pennsylvania


clean and affordable electricity as an asset for investment opportunities. It also works closely with the cleantech ecosystem to attract more sustaina- ble investments and international organisations in the sector. In 2020, MI launched a digital campaign to raise its profile among Japanese investors as it believes AI advances made in the region have the poten- tial to attract Japanese manufactur- ing companies. This included creat- ing a landing page in Japanese and a social mediacampaign. The organisa- tion received two Silver Excellence Awards from the International Eco- nomic Development Council (IEDC) in 2020, in recognition of the MI and I chooseMontréal websites.


Savannah, Georgia Savannah, Georgia claims fifth place, with the Savannah Economic Devel- opment Authority (Seda) facilitating the creation of 1218 newjobs in 2020. The IPA also launched the Savannah Technology Workforce Incentive, which provides $2000 reimburse- ments towards moving expenses for qualified technology workers relocat-


COUNTRY US


Canada


Costa Rica Canada US US US


Colombia US US US


Canada Brazil US


Colombia US US


Canada Mexico US


Canada


Colombia Colombia Canada US


ing to Chatham County, an incentive that got national and international press. In response to Covid-19, Seda’s Business Attraction team conducted virtual site visits, hosting 22 such vis- its in 2020. These allowedprospects to meetwithutility, transportation, gov- ernment, workforce and other key partners and to viewpotential sites. Also in 2020, Seda began develop-


ing an FDI Soft Landing Programme to facilitate the location of interna- tional companies in Savannah. As part of its efforts to promote sustain- able investment, Seda partner SeaPoint Industrial Complex has launched its newCleantech Campus. This will serve as an incubator for companies, organisations and higher educational institutions focused on advancing clean technologies in manufacturing, warehousing and logistics operations. Seda has shifted tomore targeted marketing, creating personalisedwebsites and digital bro- chures for prospective investors, and invested in geographic information system mapping technologies that enable it to create individualised story maps for potential clients.■


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