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PORTUGAL DESIGN


Safety first: the MOxAdTech, the world’s first mask to inactivate the virus causing Covid-19


Therebirth ofPortuguese craftsmanship


NORTH-WEST PORTUGAL IS POSSIBLY EUROPE’S FASTEST-EMERGING CREATIVE HUB. DANIELLE MYLES REPORTS


I


f you were to rank the sports world’s most iconic outfits, the Tour de France yellowjersey


would be towards the top. But few would guess that it is made by a fam- ily-run business nestled in the north- west of Portugal. For the past decade, P&R Têxteis has made all of the leader jerseys for the world’s most famous cycling race, and since 1996 Adidas’s Olympic kits for several countries. It is also behind thePuma outfit worn by Usain Bolt at the Beijing and London Olympics. Return business from the


world’s leading athletes is testament to the precision of P&R’s garments. Focused exclusively on competition


February/March 2021 www.fDiIntelligence.com


sportswear, it uses the highest-qual- ity technical fabrics and specialised construction. “We have state of the art technology in all areas, includ- ing automatic and laser cutting, plus digital printing, which is very important for competition sports- wear,” says Duarte Nuno Pinto, chief executive of P&R Têxteis. Instead of stitching, P&R uses European- developed bonding technology which allows for greater speed, func- tionality and comfort. To kit-up individual athletes, as


well as full federations, P&R has struck the sweet spot between per- sonalisation and scale in a way that fewother textile businesses have. “Garments can be tailor-made and orders start fromone piece,which means we have a very small team working each garment,” says Mr Pinto. Itscommitment to research and development, and subsequent


testing, is second to none, aided by its close co-operation with the nearby Citeve – the Technological Centre for the Portuguese Textile and Clothing Industry. They are part of a consortiumbehind a project called TexBoost, which creates body- suits equipped with sensors that track the athlete’smovements.


Fashion tacklesCovid-19 Alongside the ESADCollege of Art and Design, Citeve is part of a knowl- edge hub in and around Porto that supports a cluster of small and medium-sized enterprises at the intersectionof design, technology and tradition. This region powers Portugal’s fashion industry, exports fromwhich have increased since 2015 to reach nearly €7bn in 2019, and its growing homewares’ industry. One of the area’s most impres- sive innovations of late isMOxAd-


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