search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Greenfield investment: US rugby is a potential win for FDI


three foreign players on each teamwas scrapped early on; however, some owners are nowwary of MLRbecomingtoo foreign-dominated if they are to reach this goal. Despite these concerns, Mr Anderson argues the league should be a “melt- ing pot” and that foreign players offer teams the opportunity to reach out to local communities that otherwisewould have ignored them.


Reaching the tryline The league continues to enter talks with poten- tial foreign investors, Mr Killebrew says, and insists MLR has been “very honest”, and does not want to overpromise. Kanaloa Rugby Hawaii, which is based in


Hawaii but backed by several former New Zealand-born rugby players,was set to joinMLR last year until the team’s chief executive, Tracy Atiga, announced in September that their due diligence reviewinto the “long-termviability of MLR” had resulted in “high-level concerns for our organisation”. Citing Covid-19 as a reason for her group’s decision, Ms Atiga told The Guardian that MLR “has not been able to pro- vide the type of assurances that would enable the trust and confidence required to continue with ourmembership goals”. And the promised broadcast and marketing


potential have not yet materialised in dollar form. AlthoughMLRhas previously broadcaston


April/May 2021 www.fDiIntelligence.com


major networks CBS and Fox, itwaited until this season to launch a live-streaming platform, The Rugby Network, which includes both MLR and internationalmatches, blogs andcommentary. Global Rugby Ventures’s Paul Hourigan,


whowaspreviously director of sportsmarketing at Coca-Cola, says MLR’s sponsorship model, based on “value-in-kind” deals with companies, is not about injecting cash into the league. “American Airlines sending out a tweet announcing the start of the rugby season is morevaluable. Thenumber-one priority is to get major awareness for MLR [and] aligning with organisations that can allowus to tell our story.” He cites Paul Rabil, who helped found the


PLL and thrust lacrosse into the limelight through social media, as the example to follow. “People nowknowabout PLL,” he says. Foreign investors either have to understand


the US market or partner with someone who does. Chris Dunleavy, co-founder of Old Glory DC, which partners with the Scottish Rugby Union, says investorswho knowrugby will have a head start. Mr Anderson agrees, adding that investors need to know the risks: “This is not, ‘Buy a team and expect a positive cash flow the next year’. If you want to do that, buy an NBA team. This is a start-up league in the US. It is a rare and unique opportunity, and will only come once in our lifetime.”■


55


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96