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5. Refocus On Marketing Now is the time to refocus on marketing and I’m not just thinking of digital marketing. Start off with investing in stunning print collateral that can be distributed in your local area. Team up with local businesses like hotels, schools, theatres and coworking spaces to drive diners to your restaurant. Start outreach to local bloggers and Instagrammers who you’d love to feature your food. Monetise your email database and social media following by promoting meal deals, special events and seasonal menus. Run competitions that will build your emailing list. Invest in a search engine marketing campaign so that diners other than passers-by can find your restaurant. Restaurant marketing is not an expense, it is an investment that yields a high return on investment, when it’s intelligently thought out and implemented.


6. Diversify Revenue Streams Does your restaurant’s revenue revolve solely around lunch and dinner trade? If so, you could be missing out on significant sources of additional revenue? Many consumers snack between meals and adapting to this trend will see incremental increases in revenue. Off-peak service add-ons could include a tapas menu, a scaled back late night menu, a breakfast menu and of course a grab and go offering. Catering is a lucrative revenue stream that you can also tap into and doesn’t necessarily involve hiring additional kitchen space and staff.


In fact, catering can


provide additional revenue during times when your kitchen is being underutilised. Depending on your restaurant’s catchment area, your catering services can include boxed lunches, office platters, corporate events, birthday parties, and wedding receptions.


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