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3. Re-evaluate Your Restaurant’s Brand Very few restaurants are now able to survive on good food alone. One lesson that independent restaurants can learn from their branded competitors is that people buy into a dining experience, of which food is just one part. When people eat out they are looking for an escape from the mundane; you need to create an experience around your restaurant that encapsulates your restaurant’s vision, cuisine, décor, service style, ambience, music, even the attire of your staff. Work with a restaurant branding company to create a brand that will seduce your diners’ senses and will give your restaurant tangible appeal and differentiation through a distinctive visual identity. This investment is a sure way to keep diners coming back for more and spending more.


4. Improve your digital presence The chances are that your restaurant already has a website, but how much business is it generating for you? The vast majority of restaurant websites that I see do little to evoke the unique cuisine and ambience of their restaurant and fail to ENTICE new diners to make a booking. This is one of the biggest areas where restaurants leave money on the table; every aspect of your marketing from word of mouth to social media, will filter through your website, to convert interest into bookings, so why not invest in a website that is an active business tool rather than a passive online brochure? A powerful restaurant website will evoke your restaurant’s brand, have persuasive well-worded copy, feature stunning imagery, will be primed to rank well in Google and will align with and empower every aspect of your marketing.


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