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7 New Year’s Resolutions Every Restaurant Owner Should Make and How to Nail Them


1. Get Team Buy In A review of the year gone by with your team is a great place to start. Hold a meeting and engage with your staff. Where do they think the customer experience can be improved? What ideas do they have to market the restaurant? Where do they think revenue can be uplifted? Where do they think costs can be saved? By involving the whole team, not only do you affirm their role as a crucial part of your restaurant and boost motivation, you receive 360 degrees feedback on every aspect of the business and most crucially you get everyone’s “buy in” to your plans for spearheading growth in the New Year.


2. Size Up The Business To be able to create a strategic plan to grow your restaurant, you need to take an incisive look at last year’s financials and management data. Did you set budgets and goals last year for your restaurant and were these achieved? If not, what challenges did you face that prevented you from doing so? Look at your food and beverage costs, gross margins, sales mix analysis, staff costs, inventory management, waste reports and other aspects of your business. Get a breakdown of where the business performed best in terms of lunch, dinner, deliveries, upsells, repeat custom, private events and any other revenue streams. Analyse marketing spend and reports to identify what worked and what didn’t. Try and use marketing data to drill down to who your ideal customer is in terms of demographics, interests and spending patterns. Arming yourself with this information will create an incisive growth strategy for the year ahead.


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